“What distinguishes a good nonprofit from a great nonprofit? At the end of the day, the great, charismatic nonprofits are not necessarily those that have charismatic leaders, but those that can create strong social capital,” said Deborah Jospin at a Center for American Progress event about the book she co-authored with Shirley Sagawa, “The Charismatic Organization: Eight Ways to Grow a Nonprofit that Builds Buzz, Delights Donors, and Energizes Employees.” Nina Easton, Washington Bureau Chief of Fortune Magazine, moderated the discussion with Sagawa and Jospin.

According to an SBA report, “Expected Costs of Start-up Ventures,” published in November 2003, the average business with one owner costs about $6,000 to start, and the average business with two or more owners costs about $20,000. Where does this money come from? Thirty-one percent (31%) of all start-ups are funded through the entrepreneur’s personal credit cards. Other sources mentioned are loans from friends or family, mortgages on property, savings, cashing out retirement accounts, an inheritance, a full or part-time job…

Okay, so say you’re a small business looking for search on a dime. You have your domain, your hosting is squared away, you have a few pages of content up and you’re finally ready to attract the world (or at least your city) to your Web site. Being small means you need to be smarter. It’s about doing all the little things that will pack the big rewards. Where do you start?

Pricing… you can’t be a professional photographer for very long without becoming embroiled in the subject of how to price your work (well, you could, I suppose, but you would never make any money). Then there is the question of, not only what prices to charge, but also how to make your clients aware of your price list without them either running away or thinking you are trying to pressure-sell them. Just about every photographer I know has been through this painful process. But, there is an answer…

In August 2005, Jonathan Coulton quit his job as a software developer, with the goal of conducting an experiment: over the next year, could he figure out a way to earn a living as a full-time musician, leveraging the Web and his small-but-passionate fan base?

Inventor Michael Boehm’s instincts told him the concept he had been shopping to various manufacturers—-a portable contact grill that cooks food items faster and more healthfully-—had great promise. So why couldn’t he find a corporate partner to help take the product to market? It was 1993, and Boehm had spent a year fruitlessly searching for someone to buy into his idea. Rather than back-burner the grill, he decided what the concept needed–not only to land corporate backing but to resonate with consumers–was some star power. The rest, as they say, is history.

In this video segment, Ken Yancey, the CEO of SCORE, and investment advisor Phil Town answer questions from MSNBC viewers on funding for their small businesses. The two debunk the myth of federal grants, caution viewers on accepting investment dollars from friends, and clarify the full credit risks of bank loans.

In the past, local advertising was the best way to reach new customers for if you have a business offering local goods and services. Yellow pages, local newspapers, door-to-door flyers, coupons and promotions and word-of-mouth do still generate phone calls and storefront traffic. But today consumers are increasingly using the Internet as their primary source of local business information. Having your business presented at the top of search engine results and in local directories is now a critical part of any local marketing plan.

Small business owners and entrepreneurs like to jump right in and get started, which is crucial to success, but it’s also important to prepare and plan and set objectives, especially when it comes to email marketing. When you’re getting started with email marketing make sure you step back and think through what you’re trying to accomplish. The best way to do this is to try and see things through your customer’s eyes.

Last month, I gave a talk on “Surviving and Thriving in Real Estate” to about 200 people. I went around the room and met about 50 people before I spoke. I asked, “If you were giving today’s talk, what would you say?” I got eight great ideas and shared them with the audience. I showed them: If you’re working, you already know what works.