A little advance preparation will help you get ready now for any marketing or public relations opportunity that comes along. Spending some time on these items before they are needed will ensure you can respond quickly and professionally when you get a media call, need to whip together a promotional package for an event or project, develop a proposal or speak at a conference.
A key messages document – short 1-3 sentence statements on topics like mission, operations, key projects or services, history, recognition or honors, support from the community.
Biographies – …

Dear Non-Profit Organization, I haven’t heard from you in awhile and I admit, it hurts. I find it hard to believe you aren’t answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common. I really hoped our relationship was going to be long term. I don’t know how to put this delicately, but it seems like once you got what you wanted, you weren’t interested anymore. I know you’re busy but I’ve detected a pattern. I only …