Should VerticalResponse be the default mass emailing tool for nonprofits?

The realm of blast emailing tools has been a pretty complicated one. Prices were complicated, features varied, and you really had to think through what you wanted in order to be able to effectively compare.

But with the announcement that VerticalResponse now offers 501(c)(3) nonprofits up to 10,000 emails per month for free, does that change? I think it might. VerticalResponse has been on our list of recommended tools for awhile – it’s well designed, feature-rich, has strong deliverability, and integrates well with other tools (especially Salesforce). Even without nonprofit discounts, it’s a very interesting option. At 10,000 emails for free, well, that might make it the obvious choice for most smaller nonprofits. …more from Idealware (http://cli NULL.gs/DUDHBz). Flickr image credit: m-c (http://www NULL.flickr NULL.com/photos/m-c/2250563337/)

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About tlcoles

ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
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