Daily Archives: November 1, 2008

The truth about hosted software packages

Should you consider hosted or Software As a Service software applications for your nonprofit? There are a lot of conflicting and often inaccurate messages out there: They’re not secure! Use them – they’ll replace your IT staff! Perhaps they’ll change your life… or perhaps they’re evil. What’s the truth? We investigate.

Once upon a time, you could pretty much assume that when you bought a software application, it would come in a box and you would install it onto your computer.

Times have changed. Now there are a huge number of options. Software packages might still be simply installed onto a single computer, but they might also be installed onto a server and multiple staff desktop computers so that a number of people can use the software. Or, the programs might even be installed on your own Web server to be accessed by your staff over the Internet.

And there’s a whole other possibility these days: hosted software packages. …more from Idealware. Flickr photo credit: Leo Reynolds.

By | November 1, 2008|Blog, Nonprofits|0 Comments

Scratch and win customers

Bankers constantly fret about how to get customers into the branches since face time with a teller or sales rep is the best way to sell products and services and deepen the customer relationship.

Senior leadership at Fifth Third Bank faced this quandary after opening a string of de novos and expanding through acquisitions. What they hit upon to grab the attention of the public is to give away money-a quarter-of-a-million dollars worth.

“This campaign is a little bit different than some of the things that we have tried in the past,” says the bank’s Chief Marketing Officer Larry Magnesen. “We’ve been fairly active in the last few years in opening de novo banking centers in some of our key markets such as Chicago, Orlando, Tampa Bay, Nashville, etc. We wanted to see if we could put in a new program to put that plan [of building branch traffic] into hyper drive. The idea was to use something that would appeal to anyone, in this case winning a quarter of a million dollars, to get people who didn’t even think they were in the market for a financial product to come in and see us.” …more from U.S. Banker. Flickr photo credit: Shoshanah

By | November 1, 2008|Blog, Marketing|0 Comments

A time to market

A time to market your to-do list isn’t complete without this key practice–and neither is your business.

Marketing is such an important part of your business that it must be practiced daily, much like a habit, in order to really get the attention and momentum it deserves. That can be a tall order for a lot of startup entrepreneurs because so many other things call out for your attention.

The surest way to keep your focus on the important task of marketing is to schedule it as you would appointments with your best customers. When you have an appointment marked on your calendar, you’ll most likely keep it.

Making appointments for and creating a systematic approach to marketing is a great way to ensure you take a short- and long-term approach to building marketing momentum in your business. …more at Entrepreneur.com. Flickr photo credit: bjmccray.

By | November 1, 2008|Blog, Marketing|0 Comments