Archer Targeted Communication

A time to market your to-do list isn’t complete without this key practice–and neither is your business.

Marketing is such an important part of your business that it must be practiced daily, much like a habit, in order to really get the attention and momentum it deserves. That can be a tall order for a lot of startup entrepreneurs because so many other things call out for your attention.

The surest way to keep your focus on the important task of marketing is to schedule it as you would appointments with your best customers. When you have an appointment marked on your calendar, you’ll most likely keep it.

Making appointments for and creating a systematic approach to marketing is a great way to ensure you take a short- and long-term approach to building marketing momentum in your business. …more at Entrepreneur.com (http://cli NULL.gs/shq9QE). Flickr photo credit: bjmccray (http://www NULL.flickr NULL.com/photos/bjmccray/2902046724/).