Daily Archives: November 17, 2008

Not your father’s marketing campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.

n a tough economy, with businesses and consumers cutting back on spending, even the best advertising may not be enough to sway shoppers. Right now, PR is an indispensable part of a campaign thanks to its influence over consumers’ buying decisions. When asked to rank the factors that sway them to buy a product or service, many Americans cite reading about it or seeing a recommendation. And though PR tactics that earn news coverage are still standard practice, these new PR tactics can help you gain credibility and grab the attention of customers.

It all starts with a press release. But it’s what you do with your release these days that counts. Here are four ways to use PR as a conduit to sales. …more at Not Your Father’s Marketing Campaign – Public relation tactics – Entrepreneur.com.

Flickr photo credit: *hiro008

By | November 17, 2008|Blog, Marketing|0 Comments

Net Gen transforms marketing

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers’ kids) will change how goods are bought and sold

When Alison Fetherstonhaugh was 15, her father, Brian, who is chairman and chief executive of OgilvyOne Worldwide, asked her to keep a diary of her media activities. What she recorded back in 2005 was startling—at least, for anyone in the traditional advertising business. Half of the TV she was watching wasn’t live. She zipped through TV ads. She didn’t read newspapers. After hearing the same story from Alison’s friends, Fetherstonhaugh realized that the advertising industry had underestimated the impact of the Internet.

Figures showing the percentage of disposable income spent online did not tell the full story. …more at Net Gen Transforms Marketing – BusinessWeek.

Flickr photo credit: Pascale Pirate Chickan

By | November 17, 2008|Blog, Online Marketing|0 Comments