Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site, beefjerky.com, but about 99% of them weren’t buying anything. How could he get them to spend their money?
People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from CNNMoney.com. Photo credit: beefjerky.com