Monthly Archives: January 2009

By the book

What to include in your employee handbook

Think your business is too small for an employee handbook? Worried that your written policies will open you up to lawsuits? Whatever the excuse, the truth is an employee handbook is an essential resource in your business–as an introduction for new employees and as a reference guide for your existing staff. Scratching your head on where to start? Follow this simple checklist to create an effective employee handbook for your small business…more at By the Book –

Flickr photo credit: Wan Zafran

By | January 30, 2009|Administration & Finance, Blog|0 Comments

SMB’s need more “local” outreach

I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had actually heard the term “SEO” before.

But after my brief synopsis on local search, I still received a couple of questions from the audience related to “claiming your listing” and what that was all about. It seems that even in incredibly savvy small business markets like the one I spoke in, the concept of a local search engine remains foggy for SMB’s… read more at SMB’s Need More “Local” Outreach.

Flickr photo credit: Uncleweed

By | January 30, 2009|Blog, Online Marketing|0 Comments

A dirt-simple system for qualifying sales prospects

It is easy to fall into the habit of believing that everyone is a potential client. Some business owners will even say that they want to obtain ALL of the business out there … that everyone is a prospective client. This is a dangerous mindset.

Business growth isn’t about selling to everyone; it is about selling to every right one – that is, everyone who is a “qualified” prospect.

When you try to sell to everyone your efforts are too broad. You aren’t focused and you soon are faced with failures, because you are wasting time trying to sell something without understanding the value in other people’s eyes – or even whether they are truly a good fit for your product or service.  In short, you aren’t qualifying companies/individuals in the field.

Qualifying – that is, effective prospecting and information gathering – leads you to the clients you should have.

Qualifying prospects includes 4 steps …more at A Dirt-Simple System for Qualifying Sales Prospects | Small Business Trends.

Flickr photo credit: Lougan Manzke

By | January 30, 2009|Blog, Small Business|0 Comments