There’s an old saying in the world of advertising: Tell your story, or someone else will tell it for you. Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don’t get how this stuff works… more from Copyblogger (http://cli NULL.gs/0g5nt0). Photo credit: martinhoward (http://www NULL.flickr NULL.com/photos/martinhoward/100597002/)
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