“Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online. Beverly Thorne, senior VP-marketing, Century 21, said in years past the company has spent up to half of its advertising budget on creative for TV, but a majority of that money will be redirected to its online efforts in 2009.” More from Advertising Age. Logo credit: Canmorehomes.com
Century 21 moves its national TV money online.