Why social media is worth small business owners’ time

YouTube. Flickr. Digg. Metacafe. Stumbleupon. Technorati. Del.icio.us. Kaboodle. Fark. Furl. Swik. Mixx. Are social media tools (http://bx NULL.businessweek NULL.com/web-20/) like these the future or simply new ways to waste time? Can’t we slow this train down?

Unfortunately, we can’t. But if you think about it, we don’t want to either. The Web is a vital source of innovation, and it levels the playing field between small businesses and corporate giants. The only problem is keeping up with the pace of its rapid (some would say rabid) advances. Taking advantage of all the Web has to offer is like eating your vegetables or getting exercise—most of us don’t do enough, and even those that do could always do more.

Why Social Media Is Worth Small Business Owners’ Time – BusinessWeek (http://www NULL.businessweek NULL.com/smallbiz/content/jan2009/sb20090116_666697 NULL.htm). Flickr photo credit: laffy4k (http://www NULL.flickr NULL.com/photos/laffy4k/367822192/)

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ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
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