Instant infomercials: making millions from YouTube ads

Web media startup TurnHere churns out 1,000 corporate videos every month. That might just be the future of Web advertising.

EMERYVILLE, CALIF. (Fortune Small Business) — Antoine’s Restaurant in New Orleans had never been the subject of a TV commercial, let alone an Internet ad. The 168-year-old business, where third-generation waiters serve gumbo and other Creole delicacies to third-generation customers, had only ever advertised in print and on radio. So last June, the owners decided to drag the restaurant into the 21st century with an ad on YellowPages.com, complete with a promotional video.

That was good news for Brad Inman, owner and founder of the online video production company TurnHere (http://www NULL.turnhere NULL.com/). Based in Emeryville, Calif., TurnHere is fast becoming the first choice for local businesses around the country that want to show off their wares in a quick online movie, but have no idea how to make it look professional. Analysts say spending in this niche is set to explode. By producing videos as fast as it can, TurnHere is already cashing in. …read more at CNN.com (http://cli NULL.gs/sh9pzY). Image credit: TurnHere.com (http://www NULL.turnhere NULL.com/)

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ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
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