Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising. As a basic defense mechanism, they tune out most hype. Perhaps you have to be somewhat crass to get them to your landing page.
Once visitors end up on your landing page, stop screaming at them. You’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish.
Your visitors detest marketese. Unfortunately, your landing page was probably written in this kind of over-the-top promotional style. …read more at Search Engine Watch. Flickr photo credit: Viqi French