Daily Archives: January 22, 2009

Six ways to get people to say “yes”

In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior is prevalent in much of human action …”

He cites an experiment by Harvard social psychologist Ellen Langer, where you can see this concept in action. Langer approached people waiting in line to use a copy machine and asked, “Excuse me, I have five pages. May I use the Xerox machine?” About 60% said “yes.”

Under similar circumstances, she did the same thing, but instead asked, “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” In this case, an overwhelming 93% said “yes.”

What happened to increase the “yes” response so dramatically? …read more at Copyblogger. Flickr photo credit: It’sGreg.

By | January 22, 2009|Blog, Small Business|0 Comments

Selling the experience: the quest for a constituent-centric nonprofit

Companies like JetBlue, Starbucks, and Apple don’t sell just a product or service; they sell an experience. So, what does this have to do with nonprofits? I would argue that some nonprofits do a pretty good job of packaging “experience” with what they do. Heifer, Save the Children, and Kiva do a pretty decent job of connecting donors directly to recipients, using online tools for donors to view pictures and stories of the people they are directly supporting. I would also argue in this communications-hyped world, your nonprofits’ actions speak louder than words.

How well is your nonprofit doing at creating a superior constituent experience? According to market research firm Forrester Research, there are three areas to look at …read more at Idealware. Flickr photo credit: Brande Jackson.

By | January 22, 2009|Blog, Nonprofits|0 Comments