Companies like JetBlue, Starbucks, and Apple don’t sell just a product or service; they sell an experience. So, what does this have to do with nonprofits? I would argue that some nonprofits do a pretty good job of packaging “experience” with what they do. Heifer, Save the Children, and Kiva do a pretty decent job of connecting donors directly to recipients, using online tools for donors to view pictures and stories of the people they are directly supporting. I would also argue in this communications-hyped world, your nonprofits’ actions speak louder than words.
How well is your nonprofit doing at creating a superior constituent experience? According to market research firm Forrester Research, there are three areas to look at …read more at Idealware (http://cli NULL.gs/NavJzT). Flickr photo credit: Brande Jackson (http://www NULL.flickr NULL.com/photos/brandejackson/2598190309/).
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