Six ways to get people to say “yes”

In Influence: The Psychology of Persuasion, Robert B. Cialdini, a respected social scientist and specialist in the area of compliance psychology, says that “… automatic, stereotyped behavior is prevalent in much of human action …”

He cites an experiment by Harvard social psychologist Ellen Langer, where you can see this concept in action. Langer approached people waiting in line to use a copy machine and asked, “Excuse me, I have five pages. May I use the Xerox machine?” About 60% said “yes.”

Under similar circumstances, she did the same thing, but instead asked, “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” In this case, an overwhelming 93% said “yes.”

What happened to increase the “yes” response so dramatically? …read more at Copyblogger (http://cli NULL.gs/WeeXdr). Flickr photo credit: It’sGreg (http://www NULL.flickr NULL.com/photos/itsgreg/707054525/).

  • digg Digg this post (http://digg NULL.com/submit?url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F22%2Fsix-ways-to-get-people-to-say-yes%2F&title=Six+ways+to+get+people+to+say+%E2%80%9Cyes%E2%80%9D&bodytext=In+Influence%3A+The+Psychology+of+Persuasion%2C+Robert+B NULL.+Cialdini%2C+a+respected+social+scientist+and+specialist+in+the+area+of+compliance+psychology%2C+says+that+%E2%80%9C%E2%80%A6+automatic%2C+stereotyped+behavior+is+prevalent+in+much+of+human+action+%E2%80%A6%E2%80%9D%0D%0A%0D%0AHe+cites+an+experiment+by+Harvard+social+psychologist+Ellen+Langer%2C+where+you+)
  • facebook Recommend on Facebook (http://www NULL.facebook NULL.com/sharer NULL.php?u=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F22%2Fsix-ways-to-get-people-to-say-yes%2F&t=Six+ways+to+get+people+to+say+%E2%80%9Cyes%E2%80%9D)
  • linkedin Share on Linkedin (http://www NULL.linkedin NULL.com/shareArticle?mini=true&url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F22%2Fsix-ways-to-get-people-to-say-yes%2F&title=Six+ways+to+get+people+to+say+%E2%80%9Cyes%E2%80%9D&summary=In+Influence%3A+The+Psychology+of+Persuasion%2C+Robert+B NULL.+Cialdini%2C+a+respected+social+scientist+and+specialist+in+the+area+of+compliance+psychology%2C+says+that+%E2%80%9C%E2%80%A6+automatic%2C+stereotyped+behavior+is+prevalent+in+much+of+human+action+%E2%80%A6%E2%80%9D%0D%0A%0D%0AHe+cites+an+experiment+by+Harvard+social+psychologist+Ellen+Langer%2C+where+you+)
  • twitter Tweet about it (http://twitter NULL.com/share?url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F22%2Fsix-ways-to-get-people-to-say-yes%2F&text=Six+ways+to+get+people+to+say+%E2%80%9Cyes%E2%80%9D+-+ via+%40archertc)
  • xing Share on xing (http://www NULL.xing NULL.com/app/user?op=share;url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F22%2Fsix-ways-to-get-people-to-say-yes%2F)

About tlcoles

ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
This entry was posted in Blog, Small Business and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>