Making a do-gooder’s business model work

Blake Mycoskie, a former contestant on The Amazing Race, explains how he can give away a pair of shoes for every pair his company sells

The Entrepreneur: Blake Mycoskie, 32

Background: A self-described serial entrepreneur and inveterate traveler, Mycoskie’s ventures have ranged from a laundry service for college students to a reality-TV network. In 2001 he was a contestant on the CBS (CBS) television show The Amazing Race (he finished third). In January 2006, Mycoskie traveled to Argentina to learn how to play polo, practice tango, and do some community service work. While there, he was struck by the country’s health and poverty problems and discovered that numerous children did not have proper footwear. Soon after, he came up with the idea to create a shoe for the U.S. market based on the traditional Argentine alpargata—a slip-on in lightweight fabrics and vibrant colors and prints. He envisioned a company that operated in a way that helped others while offering something unique for the consumer. …read more at BusinessWeek (http://cli NULL.gs/jDeUHP). Photo credit: TomsShoes.com (http://www NULL.tomsshoes NULL.com/)

  • digg Digg this post (http://digg NULL.com/submit?url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F23%2Fmaking-a-do-gooders-business-model-work%2F&title=Making+a+do-gooder%E2%80%99s+business+model+work&bodytext=Blake+Mycoskie%2C+a+former+contestant+on+The+Amazing+Race%2C+explains+how+he+can+give+away+a+pair+of+shoes+for+every+pair+his+company+sells%0D%0A%0D%0AThe+Entrepreneur%3A+Blake+Mycoskie%2C+32%0D%0A%0D%0ABackground%3A+A+self-described+serial+entrepreneur+and+inveterate+traveler%2C+Mycoskie%27s+ventures+have+ranged+from+a+laundry+service+for+college+)
  • facebook Recommend on Facebook (http://www NULL.facebook NULL.com/sharer NULL.php?u=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F23%2Fmaking-a-do-gooders-business-model-work%2F&t=Making+a+do-gooder%E2%80%99s+business+model+work)
  • linkedin Share on Linkedin (http://www NULL.linkedin NULL.com/shareArticle?mini=true&url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F23%2Fmaking-a-do-gooders-business-model-work%2F&title=Making+a+do-gooder%E2%80%99s+business+model+work&summary=Blake+Mycoskie%2C+a+former+contestant+on+The+Amazing+Race%2C+explains+how+he+can+give+away+a+pair+of+shoes+for+every+pair+his+company+sells%0D%0A%0D%0AThe+Entrepreneur%3A+Blake+Mycoskie%2C+32%0D%0A%0D%0ABackground%3A+A+self-described+serial+entrepreneur+and+inveterate+traveler%2C+Mycoskie%27s+ventures+have+ranged+from+a+laundry+service+for+college+)
  • twitter Tweet about it (http://twitter NULL.com/share?url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F23%2Fmaking-a-do-gooders-business-model-work%2F&text=Making+a+do-gooder%E2%80%99s+business+model+work+-+ via+%40archertc)
  • xing Share on xing (http://www NULL.xing NULL.com/app/user?op=share;url=http%3A%2F%2Farchertc NULL.com%2F2009%2F01%2F23%2Fmaking-a-do-gooders-business-model-work%2F)

About admin

ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
This entry was posted in Blog, Nonprofits and tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>