EnglishCompanies too often hinder their own success by focusing too narrowly on selling products and not on what their customers actually need, says Dev Patnaik, a business strategist. Businesses could be more successful — and see competitive opportunities faster than their rivals — if they looked differently at what they were doing.
Mr. Patnaik, founder and chief executive of Jump Associates, a firm in San Mateo, Calif., that advises companies on growth strategies, and a part-time professor at Stanford, has written a book, Wired to Care: How Companies Prosper When They Create Widespread Empathy (http://www NULL.amazon NULL.com/gp/product/013714234X?ie=UTF8&tag=archcom-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=013714234X), scheduled for release this month.
Saturday Interview – Companies From Mars, Customers From Venus – NYTimes.com (http://www NULL.nytimes NULL.com/2009/01/24/business/24interview NULL.html). Flickr photo credit: Melork (http://www NULL.flickr NULL.com/photos/patrob/2320283831/)
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