Daily Archives: January 26, 2009

Don’t make a sale, make a long-term customer

Establishing ongoing relationships with customers enhances the long-term success of most small companies. It’s more cost-effective and a lot less stressful to serve ongoing accounts than it is to continually search for new business. Cash flows are more stable, and increased operational efficiencies can reduce internal costs, increasing profitability.

To secure a long-term customer, sales personnel need to “look beyond the sale.” They need to form a relationship with the customer, solving all of the customer’s needs and providing ongoing value of products and services.

The basis for establishing such a relationship is to address the five key needs of every customer. These include…Don’t Make a Sale, Make a Long-Term Customer – NFIB.com.

Flickr photo credit: KateMonkey

By | January 26, 2009|Blog, Small Business|0 Comments

Going full-time: four things you’ll miss from the day job

For many of us, it’s that moment we’ve been longing for. It’s what we’ve worked towards for months or years. It’s the reason we’ve been coming home from a busy day and freelancing in the evenings, or at the weekends.

Quitting the day job. Going full-time. Striking out on our own. You’re not going to miss the office for a moment … right?

Chances are, you’ll find yourself looking back wistfully on certain occasions. Here are a few things you might be missing, and how you could replace them as a freelancer…Going Full-Time: Four Things You’ll Miss From the Day Job | Freelance Folder.

Flickr photo credit: Vincent Ma

By | January 26, 2009|Blog, Entrepreneurship|0 Comments

Best Rank’s list of SEO, SMM & keyword research tools

…a mix of some of the most popular and comprehensive search marketing tools that both Best Rank and other 3rd party websites offer. Each tool is organized into logical sections so that you can understand each main section at a time:

via SEO Tools – Search Engine Optimization – PPC – Keyword Research | Best Rank.

By | January 26, 2009|Blog, Search Engine Optimization|0 Comments