I started to tear up at lunch today while talking to Lizie, a young woman who works with me. She’s from Mexico, and about a year ago she didn’t know a CPM from a CPA. But I hired her because she was bright, driven and eager to learn. She’s so driven that this past holiday season, while home in Guadalajara, she took time out of her personal schedule to visit some local advertising agencies. She came back with stories of how she’d ended up teaching an impromptu class on online advertising to a hungry audience. The pride I felt when she told me this took me back to my motivations for starting Consorte in the first place. …read more at Career Path: How I Became an Ethnocentric Digital Marketer | Hispanic Marketing | Fast Company.
Career path: how I became an ethnocentric digital marketer