SMB’s need more “local” outreach

I spoke at a local Chamber of Commerce (http://www NULL.tualatinchamber NULL.com/) here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event (http://www NULL.davidmihm NULL.com/blog/smbiz/what-i-learned-about-web-on-friday/) I’d attended just three months ago in eastern Washington, about 75% of this audience had actually heard the term “SEO” before.

But after my brief synopsis on local search, I still received a couple of questions from the audience related to “claiming your listing” and what that was all about. It seems that even in incredibly savvy small business markets like the one I spoke in, the concept of a local search engine remains foggy for SMB’s… read more at SMB’s Need More “Local” Outreach (http://searchengineland NULL.com/smbs-need-more-local-outreach-16304).

Flickr photo credit: Uncleweed (http://www NULL.flickr NULL.com/photos/uncleweed/168758026/)

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About tlcoles

ArcherTC tells the stories of its clients in the American marketplace. We want them to reach their goals — whether that is to increase their customer base, inspire their constituents and partners, increase their visibility online, or all of the above. To achieve this we work closely with them in the creation of core marketing documents, concepts and designs.
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