It’s about being there and being found (less about SEO)
For consumers, local search is about finding things we want (need) that are tangible and near by. It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest Google page rank.
Local search is impatient. It’s directional in nature. It’s not exploratory. It’s more about the physical facts, and less about qualitative information.
Therefore, for small business owners, local search is about being there and being found — wherever consumers might be looking.
Imagine yourself as a consumer and you’re late to a dinner party in Leesburg, Virginia. You’re driving around an unfamiliar town looking for a wine store to pick up a nice bottle of French white wine. …read more on Local Search for SMBs: It’s About Being There and Being Found (Less About SEO) | Broadband Evolved (http://www NULL.broadbandevolved NULL.com/my_weblog/2009/02/local-search-for-smbs-its-about-being-there-and-being-found-not-about-seo NULL.html), published 1 Feb 2009.
Flickr photo credit: rosswebsdale (http://www NULL.flickr NULL.com/photos/rosswebsdale/2530851977/)