Daily Archives: February 11, 2009

Small firms resort to freebies and special deals

While the strategy can help lure hesitant customers, high costs run the risk of leaving some companies worse off

Faced with a deepening recession and evaporating sales, an increasing number of small businesses are resorting to a high-risk strategy: costly giveaways and promotions to lure the reluctant consumer.

If the strategies work, these companies could have a powerful weapon in their struggle to weather the economic storm. But if they don’t work, the more vulnerable businesses could find themselves in a bigger financial hole.

“Offering things for free is a very dangerous area to get into” for little-known small companies, because it threatens to establish the brand’s reputation as cheap, says Barbara Apple Sullivan, managing partner at New York communications strategy firm Sullivan & Co. “Clients or prospects [may see] the product as worth what they’re paying” during a promotion, she says.

But, she adds, the promotions can give the companies a shot of finding new customers — something in short supply right now. …more at Small Firms Resort to Freebies and Special Deals – Wall Street Journal, published 2 Feb 2009

Flickr photo credit: mitchiru

By | February 11, 2009|Blog, Small Business|0 Comments

The power of press releases for small business

You may be operating a one-person-business, but there are many resources and tools out there that aren’t just for the big guys anymore. Today we’re going to focus on the power behind press releases. Yes, that’s right; even small business’s can achieve phenomenal growth with the proper use of press releases.

Online marketing and PR expert, Barbara Rozgonyi, founder of CoryWestMedia.com and publisher of WiredPRworks.com is a wealth of information, brilliant ideas, and resources for small and large companies alike. I’ve asked Barbara a few questions about how a one-person-business can benefit from press releases. I’ve learned a lot and I hope you will too… more at The Power of Press Releases for Small Business – Inc., published 2 February 2009

Flickr photo credit: ronnie44052

By | February 11, 2009|Blog, Small Business|0 Comments

Landlord adds social media to his toolbox

One Detroit-area apartment owner is connecting online with current and prospective tenants. Interested in a place? Send a text for a floor plan

Forty-nine-year-old Eric Brown is no expert in social media. In fact, he doesn’t believe such a thing exists. For Brown, social media is a question of trying new forms of communication, from blogs to Facebook and Twitter, and seeing what works and what bombs. What he has learned, among many lessons, is that reaching out to the unhappiest customers can sometimes not only make them happy, but even turn them into evangelists for Urbane Apartments, his 500 units scattered through Royal Oak, Mich. “When I explain these things to corporate people, they look at me like I have a horn coming out of my head,” he says.

Brown, who had worked in housing for 25 years, launched his own real estate business in 2003, and started to buy up midsize apartment buildings in Royal Oak, a Detroit suburb. He was reading a lot about marketing and social media, and one day in 2005 he announced plans to open a company page on MySpace. His colleagues worried …more at Landlord Adds Social Media to His Toolbox – BusinessWeek, published 9 February 2009

Flickr photo credit: 60 in 3

By | February 11, 2009|Blog, Online Marketing|0 Comments