Archer Targeted Communication

A few months ago, I had the opportunity to attend a book event for The Plain Dealer columnist Marcia Pledger to promote her new book “My Biggest Mistake and How I Fixed It (http://www NULL.amazon NULL.com/gp/product/1933197501?ie=UTF8&tag=archcom-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1933197501).” The book is actually a compilation of stories and case studies of local Cleveland small businesses that Marcia had written about over the last five years in her columns.

It’s a shame that most of you will only meet Marcia through the printed or electronic page because her enthusiasm and energy are contagious. Being a multi-mistake-maker myself, the first thing I said to Marcia was “I bet you have a long line of small businesses who want to be in your column.” When Marcia told me that she literally had to beg companies to share their ‘Biggest Mistake’ I couldn’t believe it.

“Let’s just say I have no problem doing my part to convince people. I’m not too proud to beg,” she said with a big smile and sparkling eyes. She was undaunted by the multitude of rejections she’s received over the five years it took to pull together over 260 small business lessons, from which just over 120 stories made the book. …read more of this at Book Review: My Biggest Mistake And How I Fixed It – Small Business Trends (http://smallbiztrends NULL.com/2009/03/book-review-my-biggest-mistake-and-how-i-fixed-it NULL.html), published 4 March 2009

Flickr photo credit: julsatmidnight (http://www NULL.flickr NULL.com/photos/julsknapp/483527917/)