If you read our blog, you know that we really care about social media for social good. Our team puts a lot of time and thought into how we can help nonprofits use innovative techniques and tools to help their organizations build awareness, support and donations, through our programs and content. For instance, we have Josh’s Learn the Lingo series which attempts to break down the social media tools you hear about but may not understand, so anyone can easily get started. Or, our Tech for Good posts, where Eric takes it a step further and muses on what’s happening in technology and how it relates to nonprofits. Maybe it’s my online communications background, but for me, one of the best ways to learn more about something is through stories and examples of how others do it, and do it well.
Last month, we released an Assessment and Reflection Report authored by Beth Kanter and Allison Fine on America’s Giving Challenge, a program we launched in order to test and encourage the power of individual giving online. As part of this report, Beth and Allison featured three case studies on organizations that were successful in mobilizing their supporters during the Challenge. The case studies are based on interviews with remarkable individuals leading their Challenge efforts and winning $50,000 each for their causes.
I wanted to take this opportunity to highlight these organizations again in case you missed them. Below are short summaries to pique your interest! Make sure to check out the report if you haven’t already, and let us know of other organizations that are successful in using social media for social good.
Read more on the case studies of nonprofits Love Without Boundaries, Students Helping Honduras and IDEA League at Case studies of social media success – Case Foundation, 25 Aug 2009.
Flickr photo credit: Mindful One