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5 tips for successful blog optimization

Posted by tlcoles on December 12, 2008   |   No Comments

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.

Here are five tips for successful business blog optimization benefits in the long run …more from Online Marketing Blog (http://cli NULL.gs/52XYNW). Flickr photo credit: N-ino (http://www NULL.flickr NULL.com/photos/n-ino/43767475/)

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Better marketing pays off for beef jerky biz

Posted by tlcoles on December 11, 2008   |   No Comments

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site, beefjerky.com, but about 99% of them weren’t buying anything. How could he get them to spend their money?

People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from CNNMoney.com (http://cli NULL.gs/ub1ZWQ). Photo credit: beefjerky.com (http://beefjerky NULL.com)

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Advertising on a budget

Posted by tlcoles on December 5, 2008   |   No Comments

Q: Seven months ago, I opened a small store selling futons, carpeting, and home furnishings located on a busy road with little foot traffic. I’ve advertised in papers and the phone book, but it’s like flushing money down the toilet. How can I get a better response on a shoestring? — Rudy Scott, Oceanside, N.Y.

A: What you need is a strategic marketing plan. Instead of throwing money at random venues—a little here, a little there—craft an advertising campaign to attract the customers you want. You probably can’t afford professional marketing help, so brainstorm instead with employees, family members, and friends. Who are your target customers? What are they reading, listening to, or looking at online? What can you offer that will lure them into your shop? …more from BusinessWeek (http://cli NULL.gs/zES23b). Flickr photo credit: Andyrob (http://www NULL.flickr NULL.com/photos/aroberts/2958571501/)

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The franchising way to grow

Posted by tlcoles on December 5, 2008   |   No Comments

Lisa Flynn, a mother of two young boys, never relished having her children photographed. For her, birth announcements and holiday portraits meant either spending a small fortune for a professional photographer who didn’t cater to colicky clientele or settling for cheesy props and fuzzy blue backdrops at the mall portrait studio. “I thought, ‘There has got to be a better way to get your kid’s picture taken,’ ” says Flynn, who was running her own marketing and advertising firm at the time. She looked into buying a franchise that specialized in children’s photography but, unimpressed, created her own studio instead. In 2006 she opened Whippersnappers Studio …more at The Franchising Way to Grow – BusinessWeek (http://www NULL.businessweek NULL.com/magazine/content/08_72/s0812052706311 NULL.htm?campaign_id=rss_daily).

Flickr photo credit:  Heavenhated (http://www NULL.flickr NULL.com/photos/godvivek/441578278/)

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What will Obama’s SBA be like?

Posted by tlcoles on December 5, 2008   |   No Comments

An Obama Administration could rescue the agency from its Bush-era neglect, if it can get these few things right

Any entrepreneur who’s been through a business turnaround might have some empathy for the folks at the Small Business Administration. During the past eight years, the SBA has been, generally speaking, underfunded, underutilized, and underloved. But it wouldn’t be all that complicated to transform the agency into a powerful advocate for small businesses. Here’s what needs to happen …more at What Will Obama’s SBA Be Like? – BusinessWeek (http://www NULL.businessweek NULL.com/magazine/content/08_72/s0812018619554 NULL.htm).

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Don’t skimp on ad budgets

Posted by tlcoles on December 1, 2008   |   No Comments

With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, put the long-term future of their companies at risk, according to Wharton faculty and advertising experts.

“The first reaction is to cut, cut, cut, and advertising is one of the first things to go,” says Wharton marketing professor Peter Fader, adding that as companies slash advertising in a downturn, they leave empty space in consumers’ minds for aggressive marketers to make strong inroads. Today’s economy “provides an unusual opportunity to differentiate yourself and stand out from the crowd,” says Fader, “but it takes a lot of courage and convincing to get senior management on board with that.” …more from Forbes.com (http://cli NULL.gs/aHJLnE). Flickr photo credit: shankar, shiv (http://www NULL.flickr NULL.com/photos/shankarmenon/2102457548/)

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16 business lessons for freelancers

Posted by tlcoles on November 28, 2008   |   No Comments

The vast majority of freelance designers and developers have chosen to embark upon a career as a freelancer because of their interests and abilities that are related to the work that they’re doing. Running a business is just a necessary evil for most of us, rather than being the ultimate focus of an occupational decision. In many cases, the most dreaded duties for a freelancer are those that only deal with the business aspects, such as invoicing, tracking finances and working on taxes.

Regardless of how much we like or dislike the requirements of the business side of our work, running an efficient and legitimate business is essential… read more at 16 Business Lessons for Freelancers – DesignM.ag (http://designm NULL.ag/freelance/business-lessons/).

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Selling tips for the timid

Posted by tlcoles on November 24, 2008   |   No Comments

While some of us relish every facet of the sales process, most people would rather get a tooth pulled without anesthetic then attempt to sell anything. Thousands of women are mustering up the courage to start their own companies every day, but all too many shy away from actually selling their products or services.

For everyone who has dreaded asking for business, here are some tips that will help you overcome your fears and get comfortable selling on your own terms… read more at Selling Tips for the Timid – WomenEntrepreneur.com (http://www NULL.womenentrepreneur NULL.com/2008/11/selling-tips-for-the-timid NULL.html).

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Not your father’s marketing campaign

Posted by tlcoles on November 17, 2008   |   No Comments

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.

n a tough economy, with businesses and consumers cutting back on spending, even the best advertising may not be enough to sway shoppers. Right now, PR is an indispensable part of a campaign thanks to its influence over consumers’ buying decisions. When asked to rank the factors that sway them to buy a product or service, many Americans cite reading about it or seeing a recommendation. And though PR tactics that earn news coverage are still standard practice, these new PR tactics can help you gain credibility and grab the attention of customers.

It all starts with a press release. But it’s what you do with your release these days that counts. Here are four ways to use PR as a conduit to sales. …more at Not Your Father’s Marketing Campaign – Public relation tactics – Entrepreneur.com (http://www NULL.entrepreneur NULL.com/marketing/marketingcolumnistkimtgordon/article198624 NULL.html).

Flickr photo credit: *hiro008 (http://www NULL.flickr NULL.com/photos/deepblue66/132439533/)

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Net Gen transforms marketing

Posted by tlcoles on November 17, 2008   |   No Comments

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers’ kids) will change how goods are bought and sold

When Alison Fetherstonhaugh was 15, her father, Brian, who is chairman and chief executive of OgilvyOne Worldwide, asked her to keep a diary of her media activities. What she recorded back in 2005 was startling—at least, for anyone in the traditional advertising business. Half of the TV she was watching wasn’t live. She zipped through TV ads. She didn’t read newspapers. After hearing the same story from Alison’s friends, Fetherstonhaugh realized that the advertising industry had underestimated the impact of the Internet.

Figures showing the percentage of disposable income spent online did not tell the full story. …more at Net Gen Transforms Marketing – BusinessWeek (http://www NULL.businessweek NULL.com/technology/content/nov2008/tc20081114_882532 NULL.htm).

Flickr photo credit: Pascale Pirate Chickan (http://www NULL.flickr NULL.com/photos/piratechickan/2965571299/)

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