Spanish-language ads climb, African-American advertising drops

Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by The Nielsen Company.

Total spending in Spanish-Language media climbed 2.7% to $4.3 billion through the first three quarters of 2008, compared to the same period in 2007. Procter & Gamble spent the most on Spanish-Language advertising through September 2008 with $133 million in expenditures. Of the top-10 advertisers in this category, DirecTV stood out with the most growth, spending almost five times as much as it spent through the first three quarters of 2007. …more at Spanish-Language Ads Climb, African-American Advertising Drops | Nielsen Wire, published 29 Jan 2009.

Flickr photo credit: TJZookPhotography

By | February 9, 2009|Blog, Diversity|0 Comments

By the book

What to include in your employee handbook

Think your business is too small for an employee handbook? Worried that your written policies will open you up to lawsuits? Whatever the excuse, the truth is an employee handbook is an essential resource in your business–as an introduction for new employees and as a reference guide for your existing staff. Scratching your head on where to start? Follow this simple checklist to create an effective employee handbook for your small business…more at By the Book –

Flickr photo credit: Wan Zafran

By | January 30, 2009|Administration & Finance, Blog|0 Comments

SMB’s need more “local” outreach

I spoke at a local Chamber of Commerce here in the Portland area last week, giving a brief presentation on the fundamentals of SEO. Unlike a previous event I’d attended just three months ago in eastern Washington, about 75% of this audience had actually heard the term “SEO” before.

But after my brief synopsis on local search, I still received a couple of questions from the audience related to “claiming your listing” and what that was all about. It seems that even in incredibly savvy small business markets like the one I spoke in, the concept of a local search engine remains foggy for SMB’s… read more at SMB’s Need More “Local” Outreach.

Flickr photo credit: Uncleweed

By | January 30, 2009|Blog, Online Marketing|0 Comments