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The winners: Europe’s young entrepreneurs

Posted by admin on January 16, 2009   |   No Comments

The tens of thousands of votes from our readers have been counted, and here’s our impressive group of Europe’s best young entrepreneurs

Winning an entrepreneurship contest is a feather in the cap, but it takes a lot more than that to make a business grow. As the nominees in this year’s BusinessWeek Best Young European Entrepreneurs competition can attest, building a successful startup requires passion, focus, constant work, and sometimes a bit of luck. ..more from BusinessWeek (http://cli NULL.gs/vAZ2gT). Photo credit: theresealbrechtson.se (http://www NULL.theresealbrechtson NULL.se/english/default NULL.asp)

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Why social media is worth small business owners’ time

Posted by admin on January 16, 2009   |   No Comments

YouTube. Flickr. Digg. Metacafe. Stumbleupon. Technorati. Del.icio.us. Kaboodle. Fark. Furl. Swik. Mixx. Are social media tools (http://bx NULL.businessweek NULL.com/web-20/) like these the future or simply new ways to waste time? Can’t we slow this train down?

Unfortunately, we can’t. But if you think about it, we don’t want to either. The Web is a vital source of innovation, and it levels the playing field between small businesses and corporate giants. The only problem is keeping up with the pace of its rapid (some would say rabid) advances. Taking advantage of all the Web has to offer is like eating your vegetables or getting exercise—most of us don’t do enough, and even those that do could always do more.

Why Social Media Is Worth Small Business Owners’ Time – BusinessWeek (http://www NULL.businessweek NULL.com/smallbiz/content/jan2009/sb20090116_666697 NULL.htm). Flickr photo credit: laffy4k (http://www NULL.flickr NULL.com/photos/laffy4k/367822192/)

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The 6 goals of SEO: choosing the right ones for your business.

Posted by admin on January 15, 2009   |   No Comments

“Virtually everyone who’s engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that’s relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all have an impact. Today I’d like to cover the different applications of SEO and talk about how to choose the right SEO objectives for your business.” …more on SEOMoz (http://cli NULL.gs/Q2UdJQ). Photo credit: RellyAB (http://www NULL.flickr NULL.com/photos/fizzkitten/390050876/)

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11 reasons you can’t ignore social media in 2009.

Posted by admin on January 15, 2009   |   No Comments

So, do you still think social media is a fad that we’ll all look back on and laugh at in the future? You can keep thinking that, but you’ll be stuck on the sidelines while social media continues to grow in 2009. In fact, let me give you 11 reasons you won’t be able to ignore social media this year. …more from Digital Labs (http://cli NULL.gs/n83SuB). Photo credit: Caitlinator (http://www NULL.flickr NULL.com/photos/caitlinator/2613769263/).

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Century 21 moves its national TV money online.

Posted by admin on January 14, 2009   |   No Comments

“Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online. Beverly Thorne, senior VP-marketing, Century 21, said in years past the company has spent up to half of its advertising budget on creative for TV, but a majority of that money will be redirected to its online efforts in 2009.” More from Advertising Age ( http://cli NULL.gs/6gVWAj). Logo credit: Canmorehomes.com

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How to advertise now.

Posted by admin on January 13, 2009   |   No Comments

Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.

When money’s tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising. Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales–fast. It’s a risky move many may not recover from. Rather than eliminate your advertising in a recession, cut the fat from your campaign, and focus on the right media choices for the highest ROI. To figure out what to cut and what to keep, use this checklist to choose the right media for your business in this challenging economy…” more from Entrepreneur.com (http://cli NULL.gs/UX33ut). Photo credit: brianandmia (http://www NULL.flickr NULL.com/photos/elizardi/1580611892/)

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Here’s How Word-of-Mouth Marketing Really Works

Posted by admin on January 13, 2009   |   No Comments

There’s an old saying in the world of advertising: Tell your story, or someone else will tell it for you. Now that mass marketing channels have fragmented and social media has blossomed, getting someone else to tell your story sounds pretty damn good. But, from the look of things, most companies just don’t get how this stuff works… more from Copyblogger (http://cli NULL.gs/0g5nt0). Photo credit: martinhoward (http://www NULL.flickr NULL.com/photos/martinhoward/100597002/)

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How to network, beyond the basics

Posted by admin on January 2, 2009   |   No Comments

As a small business professional, you want each networking event to yield more than a few handshakes, a couple of cocktails and some snacks. Here are 3 tips for taking your networking to the next level.

Define your goals. Networking events will be critical to the development of your small business. It will be a way to introduce potential clients to your work, to meet new business partners, and to learn from the lessons of your industry peers. So before you sign up, know why you want to go, who you want to meet there, and why.

Be prepared to “sell” your business. At any networking event, someone is bound to ask you that ever-pervasive question: “so, what do you do?” With your expected audience and your goals in mind, plan in advance how you will talk about your business. Make it a brief, but persuasive statement that will open the discussion to even greater interest in your work. Have doubts? Practice with your friends and business confidants.

Follow up the Web 2.0 Way. While well-designed business cards are an important part of the Networking 101 toolkit, an ever-growing number of professionals see the future online. LinkedIn (http://www NULL.linkedin NULL.com/) claims more than 30 million professional networkers from more than 150 industries. Its major European competitor, Xing (http://www NULL.xing NULL.com/), claims 16 million. And social-oriented portals such as MySpace (http://www NULL.myspace NULL.com/) and Facebook (http://www NULL.facebook NULL.com/)are investing considerable capital to themselves create business-friendly communities that automate “let’s keep in touch.” Don’t be left out: get online and invite your new business contacts to link up.

Author: Tammi L. Coles

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Private social network aids revenue bump for New York hotel

Posted by admin on December 18, 2008   |   No Comments

A little more than two years after approaching branding and design firm 321 Worldwide about an image overhaul, The Pickwick Arms hotel has a new look, new Web site, new tagline and logo, new room keys, and even a new name: The Pod Hotel.

And because it’s 2008, its also has its own social network.

Guests of the Pod, which is in New York City, can now log onto the network, called PodCulture, in advance of their arrival and socialize with other hotel guests …read more at Private Social Network Aids Revenue Bump for New York Hotel – ClickZ (http://www NULL.clickz NULL.com/3632143).

Image credit: The Pod Hotel (http://www NULL.thepodhotel NULL.com/)

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Churches use novel approaches to attract members

Posted by admin on December 17, 2008   |   No Comments

THIS time of year, advertising is filled with religious imagery. But typically, little of it is actually sponsored by religious organizations. That is starting to change as churches seek to take advantage of the seasonal opportunity to communicate with prospective members.

The change comes as anecdotal evidence suggests that the worsening economy may be sending more people to churches, synagogues and other houses of worship as financial setbacks bring some to their knees — at least figuratively.

Denominations like the United Church of Christ have tried advertising before, running campaigns that play on the unexpectedness of encountering a pitch for religion amid more prosaic spiels for soup, soap and soft drinks… read more at Advertising – Churches Use Novel Approaches to Attract Members – NYTimes.com (http://www NULL.nytimes NULL.com/2008/12/17/business/media/17adco NULL.html).

Flickr photo credit: wallyg (http://www NULL.flickr NULL.com/photos/wallyg/2139946508/)

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