Building a multicultural workforce is about more than the letter of the law. Articles on leadership, marketing and entrepreneurship.

Spanish-language ads climb, African-American advertising drops

Advertising in Spanish-Language media is growing, according to a new analysis of multi-cultural ad spending conducted by The Nielsen Company.

Total spending in Spanish-Language media climbed 2.7% to $4.3 billion through the first three quarters of 2008, compared to the same period in 2007. Procter & Gamble spent the most on Spanish-Language advertising through September 2008 with $133 million in expenditures. Of the top-10 advertisers in this category, DirecTV stood out with the most growth, spending almost five times as much as it spent through the first three quarters of 2007. …more at Spanish-Language Ads Climb, African-American Advertising Drops | Nielsen Wire, published 29 Jan 2009.

Flickr photo credit: TJZookPhotography

By | February 9, 2009|Blog, Diversity|0 Comments

Career path: how I became an ethnocentric digital marketer

I started to tear up at lunch today while talking to Lizie, a young woman who works with me. She’s from Mexico, and about a year ago she didn’t know a CPM from a CPA. But I hired her because she was bright, driven and eager to learn. She’s so driven that this past holiday season, while home in Guadalajara, she took time out of her personal schedule to visit some local advertising agencies. She came back with stories of how she’d ended up teaching an impromptu class on online advertising to a hungry audience. The pride I felt when she told me this took me back to my motivations for starting Consorte in the first place. …read more at Career Path: How I Became an Ethnocentric Digital Marketer | Hispanic Marketing | Fast Company.

By | January 27, 2009|Blog, Diversity|0 Comments

Women in nonprofit technology who rock: adding to Fast Company’s most influential women in technology list

In December, Fast Company published an article called “The Most Influential Women in Web 2.0” featuring about a dozen amazing women who work in the Web 2.0 world. The list included BlogHer founders Elisa Camahort Page, Jory Des Jardins, and Lisa Stone. Kaliya Hamlin, who is the founder of She’s Geeky, a women and technology conference taking place in Mountain View, CA on January 30-31st was also on the list.

The post sparked heated debate. Fast Company responded with “The Most Influential Women in Technology.”

I’m humbled to be listed in the “Activists” category!

But as with any “best of” or “most this or that” list, it’s bound to be incomplete. So, when Lynne Johnson from Fast Company asked me to blog a list, I thought I’d create a nonprofit technology category and acknowledge the work of these awesome women …more from Beth’s Blog. Photo credit: Fast Company

By | January 20, 2009|Blog, Diversity, Nonprofits|0 Comments