Archive for the ‘Online Marketing’ Category

Instant infomercials: making millions from YouTube ads

Posted by ArcherTC on January 21, 2009  |   No Comments »

Web media startup TurnHere churns out 1,000 corporate videos every month. That might just be the future of Web advertising.

EMERYVILLE, CALIF. (Fortune Small Business) — Antoine’s Restaurant in New Orleans had never been the subject of a TV commercial, let alone an Internet ad. The 168-year-old business, where third-generation waiters serve gumbo and other Creole delicacies to third-generation customers, had only ever advertised in print and on radio. So last June, the owners decided to drag the restaurant into the 21st century with an ad on YellowPages.com, complete with a promotional video.

That was good news for Brad Inman, owner and founder of the online video production company TurnHere (http://www NULL.turnhere NULL.com/). Based in Emeryville, Calif., TurnHere is fast becoming the first choice for local businesses around the country that want to show off their wares in a quick online movie, but have no idea how to make it look professional. Analysts say spending in this niche is set to explode. By producing videos as fast as it can, TurnHere is already cashing in. …read more at CNN.com (http://cli NULL.gs/sh9pzY). Image credit: TurnHere.com (http://www NULL.turnhere NULL.com/)

11 reasons you can’t ignore social media in 2009.

Posted by ArcherTC on January 15, 2009  |   No Comments »

So, do you still think social media is a fad that we’ll all look back on and laugh at in the future? You can keep thinking that, but you’ll be stuck on the sidelines while social media continues to grow in 2009. In fact, let me give you 11 reasons you won’t be able to ignore social media this year. …more from Digital Labs (http://cli NULL.gs/n83SuB). Photo credit: Caitlinator (http://www NULL.flickr NULL.com/photos/caitlinator/2613769263/).

Century 21 moves its national TV money online.

Posted by ArcherTC on January 14, 2009  |   No Comments »

“Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online. Beverly Thorne, senior VP-marketing, Century 21, said in years past the company has spent up to half of its advertising budget on creative for TV, but a majority of that money will be redirected to its online efforts in 2009.” More from Advertising Age ( http://cli NULL.gs/6gVWAj). Logo credit: Canmorehomes.com

Private social network aids revenue bump for New York hotel

Posted by ArcherTC on December 18, 2008  |   No Comments »

A little more than two years after approaching branding and design firm 321 Worldwide about an image overhaul, The Pickwick Arms hotel has a new look, new Web site, new tagline and logo, new room keys, and even a new name: The Pod Hotel.

And because it’s 2008, its also has its own social network.

Guests of the Pod, which is in New York City, can now log onto the network, called PodCulture, in advance of their arrival and socialize with other hotel guests …read more at Private Social Network Aids Revenue Bump for New York Hotel – ClickZ (http://www NULL.clickz NULL.com/3632143).

Image credit: The Pod Hotel (http://www NULL.thepodhotel NULL.com/)

Better marketing pays off for beef jerky biz

Posted by ArcherTC on December 11, 2008  |   No Comments »

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site, beefjerky.com, but about 99% of them weren’t buying anything. How could he get them to spend their money?

People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from CNNMoney.com (http://cli NULL.gs/ub1ZWQ). Photo credit: beefjerky.com (http://beefjerky NULL.com)

Net Gen transforms marketing

Posted by ArcherTC on November 17, 2008  |   No Comments »

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers’ kids) will change how goods are bought and sold

When Alison Fetherstonhaugh was 15, her father, Brian, who is chairman and chief executive of OgilvyOne Worldwide, asked her to keep a diary of her media activities. What she recorded back in 2005 was startling—at least, for anyone in the traditional advertising business. Half of the TV she was watching wasn’t live. She zipped through TV ads. She didn’t read newspapers. After hearing the same story from Alison’s friends, Fetherstonhaugh realized that the advertising industry had underestimated the impact of the Internet.

Figures showing the percentage of disposable income spent online did not tell the full story. …more at Net Gen Transforms Marketing – BusinessWeek (http://www NULL.businessweek NULL.com/technology/content/nov2008/tc20081114_882532 NULL.htm).

Flickr photo credit: Pascale Pirate Chickan (http://www NULL.flickr NULL.com/photos/piratechickan/2965571299/)

  • The ArcherTC Blog aggregates resources, tips, and news for ArcherTC clients and interested others. We welcome the submissions of related articles and photography by professionals working with similar communities as well as feedback for improving this site as a resource.