Online Marketing

Facebook, LinkedIn and Twitter are changing the face of business. News, insights and advice on new directions for online marketing.

Century 21 moves its national TV money online.

“Century 21, one of the first real-estate companies to advertise on TV, is pulling all national TV advertising in 2009 and redirecting its efforts and ad dollars to the web. With the beleaguered real-estate market showing no signs of a turnaround, the realtor has decided to play the numbers and go where the buyers and sellers are: online. Beverly Thorne, senior VP-marketing, Century 21, said in years past the company has spent up to half of its advertising budget on creative for TV, but a majority of that money will be redirected to its online efforts in 2009.” More from Advertising Age. Logo credit:

By | January 14, 2009|Blog, Online Marketing|0 Comments

Private social network aids revenue bump for New York hotel

A little more than two years after approaching branding and design firm 321 Worldwide about an image overhaul, The Pickwick Arms hotel has a new look, new Web site, new tagline and logo, new room keys, and even a new name: The Pod Hotel.

And because it’s 2008, its also has its own social network.

Guests of the Pod, which is in New York City, can now log onto the network, called PodCulture, in advance of their arrival and socialize with other hotel guests …read more at Private Social Network Aids Revenue Bump for New York Hotel – ClickZ.

Image credit: The Pod Hotel

By | December 18, 2008|Blog, Online Marketing|0 Comments

Better marketing pays off for beef jerky biz

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site,, but about 99% of them weren’t buying anything. How could he get them to spend their money?

People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from Photo credit:

By | December 11, 2008|Blog, Online Marketing, Small Business|0 Comments