Search Engine Optimization

How Nonprofits Use Search Engines for Good

Posted by tlcoles on February 16, 2011   |   No Comments

In a Search Engine Land article, marketing consultant Byrne Hobart uncovers the use of search engine optimization and marketing tactics in driving issue-based campaigns. (http://searchengineland NULL.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151) While written for those already aware of SEO and SEM (e.g. term ranks, keyword research, organic results), the article is also a primer for those non-profits that wish to add these tools to their toolbox.

  • How do citizens, journalists, political leaders, and donors already gain awareness of political campaigns?
  • How can SEO and SEM help non-profits raise the visibility of their initiatives in an ever-crowded playing field?
  • How can advocacy groups with more time- or media-sensitive targets use SEO and SEM to place their concerns in the very same spaces as those they are challenging?

Great tips. Worth the read. SEO For A Good Cause: Supporting Advocacy & Non-Profit Campaigns (http://searchengineland NULL.com/seo-for-a-good-cause-tips-for-advocacy-groups-non-profit-campaigns-61151) – Search Engine Land, January 14, 2011

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Small Business SEO: How to Launch That Web Site

Posted by tlcoles on April 20, 2009   |   No Comments

It’s hard when you’re small. Everything seems bigger and more intimidating. Puppies get toppled by bigger dogs, middle schoolers are stuffed in lockers and small business owners back away in fear of this whole “Internet” thing. But like the chess player who grew up to be accepted by the Homecoming Queen, you, too, can overcome! The trick is to never let your fear stop you from your plans of World domination.

Though you may be smaller, there’s no shortage of opportunities for small and medium-sized businesses to compete in search. And that statement is made even more true when you consider that nearly 40 percent of searches include local intent and that the search engines are now using local results even when a user doesn’t implicitly ask for them. If you’re a small business, that’s an opportunity.

Okay, so say you’re a small business looking for search on a dime. You have your domain, your hosting is squared away, you have a few pages of content up and you’re finally ready to attract the world (or at least your city) to your Web site. Being small means you need to be smarter. It’s about doing all the little things that will pack the big rewards. Where do you start? …read more at Small Business SEO: How to Launch That Web Site – outspoken media (http://outspokenmedia NULL.com/small-business-marketing/launch-your-small-business-website/), published 15 April 2009.

Flickr photo credit: Artelier Teee (http://www NULL.flickr NULL.com/photos/atelier_tee/2478897483/)

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Local Search: What’s it all about, Alfie?

Posted by tlcoles on April 6, 2009   |   No Comments

In the past, local advertising was the best way to reach new customers for if you have a business offering local goods and services. Yellow pages, local newspapers, door-to-door flyers, coupons and promotions and word-of-mouth do still generate phone calls and storefront traffic. But today consumers are increasingly using the Internet as their primary source of local business information. Having your business presented at the top of search engine results and in local directories is now a critical part of any local marketing plan. And it can be very cost effective when compared to traditional media.

This series of posts will explain the ins and outs of local search visibility, provide an overview of the pros and cons of local search marketing, and explain how it can be integrated into your overall marketing plan. …more at Local Search – What’s it all about Alfie? Local Search Marketing Series, Part 1 – smallbiztechnology.com (http://smallbiztechnology NULL.com/archive/2009/03/local-search-whats-it-all-abou NULL.html), published 30 March 2009.

Flickr photo credit: metrostation (http://www NULL.flickr NULL.com/photos/metrostation/30441950/)

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Local search for SMBs

Posted by tlcoles on February 9, 2009   |   No Comments

It’s about being there and being found (less about SEO)

For consumers, local search is about finding things we want (need) that are tangible and near by. It’s not about finding sites spread across the vast open web that have the best SEO, the most inbound links, and the highest Google page rank.

Local search is impatient. It’s directional in nature. It’s not exploratory. It’s more about the physical facts, and less about qualitative information.

Therefore, for small business owners, local search is about being there and being found — wherever consumers might be looking.

Imagine yourself as a consumer and you’re late to a dinner party in Leesburg, Virginia. You’re driving around an unfamiliar town looking for a wine store to pick up a nice bottle of French white wine. …read more on Local Search for SMBs: It’s About Being There and Being Found (Less About SEO) | Broadband Evolved (http://www NULL.broadbandevolved NULL.com/my_weblog/2009/02/local-search-for-smbs-its-about-being-there-and-being-found-not-about-seo NULL.html), published 1 Feb 2009.

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Best Rank’s list of SEO, SMM & keyword research tools

Posted by tlcoles on January 26, 2009   |   No Comments

…a mix of some of the most popular and comprehensive search marketing tools that both Best Rank and other 3rd party websites offer. Each tool is organized into logical sections so that you can understand each main section at a time:

via SEO Tools – Search Engine Optimization – PPC – Keyword Research | Best Rank (http://www NULL.bestrank NULL.com/tools).

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The 6 goals of SEO: choosing the right ones for your business.

Posted by tlcoles on January 15, 2009   |   No Comments

“Virtually everyone who’s engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that’s relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all have an impact. Today I’d like to cover the different applications of SEO and talk about how to choose the right SEO objectives for your business.” …more on SEOMoz (http://cli NULL.gs/Q2UdJQ). Photo credit: RellyAB (http://www NULL.flickr NULL.com/photos/fizzkitten/390050876/)

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5 tips for successful blog optimization

Posted by tlcoles on December 12, 2008   |   No Comments

Yesterday I posted “3 Reasons Why Blog SEO Fails” to help readers avoid the pitfalls of starting a business or corporate blog purely for SEO reasons only to end up wasting time and energy. Without proper planning, oversight and passion for the topic, blogs implemented purely for SEO objectives are doomed to fail. Additionally, social media referrals and recommendations are becoming a notable competitor to search traffic which can place SEO as a secondary promotional effort in some situations.

Here are five tips for successful business blog optimization benefits in the long run …more from Online Marketing Blog (http://cli NULL.gs/52XYNW). Flickr photo credit: N-ino (http://www NULL.flickr NULL.com/photos/n-ino/43767475/)

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101 link building tips to market your website

Posted by tlcoles on August 16, 2008   |   No Comments

Link Building… Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it’s still the trump card for higher rankings.

Many of us have been hoping that it would go away. In Brett Tabke’s 5/18 Robots.txt entry, he echoed a sentiment that many, many webmasters hold on to as a hope:

What happens to all those Wavers that think Getting Links = SEO when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to. …more from SEOBook (http://cli NULL.gs/PBQ7ns). Flickr photo credit: zen (http://www NULL.flickr NULL.com/photos/zen/13211677/)

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