Comments for Archer Targeted Communication http://archertc.com American English writing and design services Mon, 20 Sep 2010 19:36:43 +0000 hourly 1 Comment on Market Your Small Business Online by Troy Buchmann http://archertc.com/2010/06/28/market-your-small-business-online/#comment-7316 Troy Buchmann Mon, 20 Sep 2010 19:36:43 +0000 http://archertc.com/?p=954#comment-7316 interesting post, pretty much covered it all for me, bookmarked. interesting post, pretty much covered it all for me, bookmarked.

]]> Comment on Making Small Business of Big Breasts by ArcherTC http://archertc.com/2009/04/06/making-small-business-of-big-breasts/#comment-5867 ArcherTC Mon, 31 May 2010 15:09:39 +0000 http://archertc.com/?p=706#comment-5867 Spot on, Christine. Thank you for your comments. Spot on, Christine. Thank you for your comments.

]]> Comment on Making Small Business of Big Breasts by Christine http://archertc.com/2009/04/06/making-small-business-of-big-breasts/#comment-5815 Christine Wed, 19 May 2010 12:38:06 +0000 http://archertc.com/?p=706#comment-5815 The fee is causing misunderstanding and bad service situations. It is such a small fee that you have to wonder if it is actually worthwhile to the store to even charge this fee - why not do away with it and concentrate on marketing their personalized custom fitting which is offered "free of charge". If the shop feels justified in keeping the fee, then they need to decide how to approach future customers. If one person missed the multiple signs then another one will certainly miss them and they will have yet another uncomfortable situation on their hands. The salesperson should always bring up that there is a $5 fee assessed for a fitting regardless of the signs (they could even go one step further by then waiving the fee if the customer purchases a custom fit item). As a store owner I would have to ask myself if making such a big deal about such a small fee isn't actually costing me 100x in the end. The customer left without spending any money on lingerie for her special occasion AND she will tell every one she knows about the bad experience. All over a $5 misunderstanding? Not only do I think that this shop owner should try and mend this fence with this customer but turn it into an opportunity and tell her to invite 5 friends for a free fitting. It will more likely turn into a happy ending for everyone. The fee is causing misunderstanding and bad service situations. It is such a small fee that you have to wonder if it is actually worthwhile to the store to even charge this fee – why not do away with it and concentrate on marketing their personalized custom fitting which is offered “free of charge”. If the shop feels justified in keeping the fee, then they need to decide how to approach future customers. If one person missed the multiple signs then another one will certainly miss them and they will have yet another uncomfortable situation on their hands. The salesperson should always bring up that there is a $5 fee assessed for a fitting regardless of the signs (they could even go one step further by then waiving the fee if the customer purchases a custom fit item).
As a store owner I would have to ask myself if making such a big deal about such a small fee isn’t actually costing me 100x in the end. The customer left without spending any money on lingerie for her special occasion AND she will tell every one she knows about the bad experience. All over a $5 misunderstanding?
Not only do I think that this shop owner should try and mend this fence with this customer but turn it into an opportunity and tell her to invite 5 friends for a free fitting. It will more likely turn into a happy ending for everyone.

]]> Comment on A Guide to Video Search Marketing by Charles Clift http://archertc.com/2009/05/20/video-search-marketing-for-small-businesses/#comment-1969 Charles Clift Thu, 28 May 2009 14:08:54 +0000 http://archertc.com/?p=800#comment-1969 What a fantastic article on Video Search Marketing. Anyone who owns a business who reads this article should begin the process of using video to start claiming those top spots on Google with "long tail keywords" for their business keywords. Trust me, it's going to save your business and may even have you dominating your industry before your competition even knows what hit them! Charles Clift Creator & Founder TubeVideoPro.com What a fantastic article on Video Search Marketing. Anyone who owns a business who reads this article should begin the process of using video to start claiming those top spots on Google with “long tail keywords” for their business keywords. Trust me, it’s going to save your business and may even have you dominating your industry before your competition even knows what hit them!

Charles Clift
Creator & Founder
TubeVideoPro.com

]]> Comment on Sweating over your business card? That’s psycho, America! by CariG http://archertc.com/2009/02/23/linkedin-for-business/#comment-44 CariG Thu, 26 Feb 2009 03:29:51 +0000 http://archertc.com/?p=546#comment-44 These are great suggestions, particularly for those not fully immersed in linkedin. I would also add that it is a great tool to build personal branding, which is imperative in this day and age. These are great suggestions, particularly for those not fully immersed in linkedin. I would also add that it is a great tool to build personal branding, which is imperative in this day and age.

]]> Comment on Go ahead, brag! by ArcherTC http://archertc.com/2009/02/09/go-ahead-brag/#comment-17 ArcherTC Tue, 10 Feb 2009 09:45:07 +0000 http://archertc.com/?p=449#comment-17 Merra, this can be frustrating, no doubt. Did you all sign off on a non-disclosure agreement (NDA) as a condition of work? Rather than press them on this, consider these options: using their logo on your web site in a "these are some of our clients" section, a written testimonial (especially if they'd post it on LinkedIn), and/or their being available for reference calls from your prospective other clients. Hopefully, these options are within their comfort zone. -- Tammi Merra, this can be frustrating, no doubt. Did you all sign off on a non-disclosure agreement (NDA) as a condition of work? Rather than press them on this, consider these options: using their logo on your web site in a “these are some of our clients” section, a written testimonial (especially if they’d post it on LinkedIn), and/or their being available for reference calls from your prospective other clients. Hopefully, these options are within their comfort zone. — Tammi

]]> Comment on Go ahead, brag! by Merra Lee Moffitt http://archertc.com/2009/02/09/go-ahead-brag/#comment-15 Merra Lee Moffitt Tue, 10 Feb 2009 01:09:53 +0000 http://archertc.com/?p=449#comment-15 What do you do if your clients don't want to share your successes with them because they don't want the competition to know? www.captureprofits.com/blog What do you do if your clients don’t want to share your successes with them because they don’t want the competition to know?

http://www.captureprofits.com/blog

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