If you’re like a lot of small-business owners, you probably believe your advertising efforts are working because you’re making sales. But do you know which ads are working?
If not, it’s time to get a better handle on your advertising’s ROI. After all, why waste money buying advertising that isn’t working?
You need to look at two things: which specific ads bring in customers, and which advertising media results in new business. An ad placed in a weekly shopper-type publication may draw new business week after week, while the same ad place in a local, tabloid-format newspaper may not attract any new customers. Or, vice versa.
You can find out which ads and media are producing customers by tracking responses to your ads. …read more at How To Tell Which Ads Are Working – SmallBizResource.com, published 5 March 2009.
Flickr photo credit: Bright Star