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Case studies of social media success

If you read our blog, you know that we really care about social media for social good. Our team puts a lot of time and thought into how we can help nonprofits use innovative techniques and tools to help their organizations build awareness, support and donations, through our programs and content. For instance, we have Josh’s Learn the Lingo series which attempts to break down the social media tools you hear about but may not understand, so anyone can easily get started. Or, our Tech for Good posts, where Eric takes it a step further and muses on what’s happening in technology and how it relates to nonprofits. Maybe it’s my online communications background, but for me, one of the best ways to learn more about something is through stories and examples of how others do it, and do it well.

Last month, we released an Assessment and Reflection Report authored by Beth Kanter and Allison Fine on America’s Giving Challenge, a program we launched in order to test and encourage the power of individual giving online. As part of this report, Beth and Allison featured three case studies on organizations that were successful in mobilizing their supporters during the Challenge. The case studies are based on interviews with remarkable individuals leading their Challenge efforts and winning $50,000 each for their causes.

I wanted to take this opportunity to highlight these organizations again in case you missed them. Below are short summaries to pique your interest! Make sure to check out the report if you haven’t already, and let us know of other organizations that are successful in using social media for social good.

Read more on the case studies of nonprofits Love Without Boundaries, Students Helping Honduras and IDEA League at Case studies of social media success – Case Foundation, 25 Aug 2009.

Flickr photo credit: Mindful One

By ArcherTC|2012-01-05T07:14:16+01:00August 26, 2009|Blog, Nonprofits|0 Comments

Direct Mail Done Right

When it comes to direct mail, success can be measured in a variety of ways besides straight ROI — although raising response is, of course, the bottom line. For instance, did the piece grab attention? Did its design help it get past the gatekeepers? Or, was the mailing particularly cost-efficient? Did it help increase customer loyalty? These are the factors that came into play for the following three successful direct mail campaigns. A b-to-b campaign, a campaign touting an education nonprofit and a mailing strictly for high-end luxury auto enthusiasts may not initially seem to have much in common. But they are all efforts that effectively used direct mail in creative and thoughtful ways.

Cost-savings savvy

As an education nonprofit that relies on federal and state funding to survive, the National Board for Professional Teaching Standards (NBPTS) was looking to cut down on direct mail campaign costs, which — while mail remains an essential marketing channel for the organization — can be prohibitively expensive.

For a mailing promoting a conference that targeted 74,000 national board certified teachers, director of marketing Elizabeth Arritt had an idea of how to cut down on the number of mailers sent out: “We were already planning e-mails and mailings and I thought, why am I e-mailing all these people and then mailing something when I can tell exactly who opened the e-mail?”? …read more of this article at Direct mail done right – DMNews, published 18 May 2009

Flickr photo credit: ignescent infidel

By ArcherTC|2012-01-05T06:58:54+01:00Juni 22, 2009|Blog, Marketing|0 Comments

Best Practices in Nonprofit Website Design

Non-profit websites share many of the same best practices as any website. They need to be user friendly, easily navigable, and use appropriate fonts, colors, and other design elements. But often a non-profit website needs to offer more than your typical corporate site.

A non-profit’s website needs to make it easy to find out more about their cause, to donate money, and to become more involved. It needs to make it easy for media contacts to find the information they need and the contact information of key personnel. And it needs to do all this in a way that’s inviting to the organization’s targeted donors and/or volunteers.

Below are a list of best practices for designing non profit websites followed by some examples of non profit websites that are getting things right. … Read more at Non Profit Website Design: Examples and Best Practices – Smashing Magazine, published 14 May 2009.

Flickr photo credit: tobiashm

By ArcherTC|2012-01-05T07:14:16+01:00Mai 20, 2009|Blog, Nonprofits|0 Comments