Home » Archive

Articles tagged with: Cause Marketing

Nonprofits »

[29 Jan 2009 | No Comment | 358 views]
The Obama brand: lessons for the nonprofit sector

A Respected Brand Can Get You Through Tough Times
When friends, coworkers and even family members find out that I went to Washington, D.C. for the Inauguration of President Barack H. Obama, they ask, What was it like? In their usually hushed voices, you hear one part awe, one part envy and two parts reverence. Even one of my husband’s friends, who mostly just nods when he sees me, asked to speak with me – during their sacred weekly call about football – when he heard that I was on …