It’s the Data, Stupid! Why Your Organization’s Database is Your Most Important Development Tool
We all know the story of Bill Clinton’s successful 1992 presidential campaign against George H.W. Bush. While, early on, Bush was considered virtually unbeatable, Clinton’s campaign chose to address an issue that Bush Sr. had ignored, and “It’s the economy, stupid” became a catch phrase.
Nonprofit development is, by its very nature, data driven.
Yet it is rare that an organization gives more than lip service to its database. Databases are often selected solely on the basis of price. …