eCommerce

Net Gen transforms marketing

Posted by tlcoles on November 17, 2008   |   No Comments

The author of Grown Up Digital explains how Web savvy among the Net Generation (the boomers’ kids) will change how goods are bought and sold

When Alison Fetherstonhaugh was 15, her father, Brian, who is chairman and chief executive of OgilvyOne Worldwide, asked her to keep a diary of her media activities. What she recorded back in 2005 was startling—at least, for anyone in the traditional advertising business. Half of the TV she was watching wasn’t live. She zipped through TV ads. She didn’t read newspapers. After hearing the same story from Alison’s friends, Fetherstonhaugh realized that the advertising industry had underestimated the impact of the Internet.

Figures showing the percentage of disposable income spent online did not tell the full story. …more at Net Gen Transforms Marketing – BusinessWeek (http://www NULL.businessweek NULL.com/technology/content/nov2008/tc20081114_882532 NULL.htm).

Flickr photo credit: Pascale Pirate Chickan (http://www NULL.flickr NULL.com/photos/piratechickan/2965571299/)

  • digg Digg this post (http://digg NULL.com/submit?url=http%3A%2F%2Farchertc NULL.com%2F2008%2F11%2F17%2Fnet-gen-transforms-marketing%2F&title=Net+Gen+transforms+marketing&bodytext=The+author+of+Grown+Up+Digital+explains+how+Web+savvy+among+the+Net+Generation+%28the+boomers%27+kids%29+will+change+how+goods+are+bought+and+sold%0D%0AWhen+Alison+Fetherstonhaugh+was+15%2C+her+father%2C+Brian%2C+who+is+chairman+and+chief+executive+of+OgilvyOne+Worldwide%2C+asked+her+to+keep+a+diary+of+her+media+activities NULL.+What+she+rec)
  • facebook Recommend on Facebook (http://www NULL.facebook NULL.com/sharer NULL.php?u=http%3A%2F%2Farchertc NULL.com%2F2008%2F11%2F17%2Fnet-gen-transforms-marketing%2F&t=Net+Gen+transforms+marketing)
  • linkedin Share on Linkedin (http://www NULL.linkedin NULL.com/shareArticle?mini=true&url=http%3A%2F%2Farchertc NULL.com%2F2008%2F11%2F17%2Fnet-gen-transforms-marketing%2F&title=Net+Gen+transforms+marketing&summary=The+author+of+Grown+Up+Digital+explains+how+Web+savvy+among+the+Net+Generation+%28the+boomers%27+kids%29+will+change+how+goods+are+bought+and+sold%0D%0AWhen+Alison+Fetherstonhaugh+was+15%2C+her+father%2C+Brian%2C+who+is+chairman+and+chief+executive+of+OgilvyOne+Worldwide%2C+asked+her+to+keep+a+diary+of+her+media+activities NULL.+What+she+rec)
  • twitter Tweet about it (http://twitter NULL.com/share?url=http%3A%2F%2Farchertc NULL.com%2F2008%2F11%2F17%2Fnet-gen-transforms-marketing%2F&text=Net+Gen+transforms+marketing+-+ via+%40archertc)
  • xing Share on xing (http://www NULL.xing NULL.com/app/user?op=share;url=http%3A%2F%2Farchertc NULL.com%2F2008%2F11%2F17%2Fnet-gen-transforms-marketing%2F)
Tagged