A nonprofit’s website needs to make it easy to find out more about their cause, to donate money, and to become more involved. It needs to make it easy for media contacts to find the information they need and the contact information of key personnel. And it needs to do all this in a way that’s inviting to the organization’s targeted donors and/or volunteers.

Albert Einstein was quoted as saying “It’s not that I’m so smart, it’s just that I stay with problems longer.”
Unfortunately, the world of nonprofit development can be notoriously fickle and unfocused.
Clearly we are in a major recession with no end in sight. The trick is not to panic. Here’s how you can meet your goals and, yes, even prosper in the upcoming year!

Stay the course. Develop a balanced, thoughtful budget approach which includes realistic goals for grants and corporate support, individual support, program support and events. Plan as you normally …

It’s the Data, Stupid! Why Your Organization’s Database is Your Most Important Development Tool
We all know the story of Bill Clinton’s successful 1992 presidential campaign against George H.W. Bush. While, early on, Bush was considered virtually unbeatable, Clinton’s campaign chose to address an issue that Bush Sr. had ignored, and “It’s the economy, stupid” became a catch phrase.
Nonprofit development is, by its very nature, data driven.
Yet it is rare that an organization gives more than lip service to its database. Databases are often selected solely on the basis of price. …

Dear Non-Profit Organization, I haven’t heard from you in awhile and I admit, it hurts. I find it hard to believe you aren’t answering my letters or returning my calls. I thought we got along so well and we seemed to have so much in common. I really hoped our relationship was going to be long term. I don’t know how to put this delicately, but it seems like once you got what you wanted, you weren’t interested anymore. I know you’re busy but I’ve detected a pattern. I only …