Home » Archive

Articles tagged with: News

Nonprofits »

[9 Mar 2009 | No Comment | 358 views]
Solving a social problem, without going the nonprofit route

What to call these innovative businesspeople is the subject of some debate. The terms “social entrepreneur” and “social businesses” are generally used to characterize people and businesses that bring entrepreneurship to ventures that have a social mission. Yet there are those who would limit the social entrepreneur label only to those without any profit motive. A separate, but related, category are companies referred to as “socially responsible.” These are generally companies whose core business does not necessarily have a social mission, but who display socially responsible characteristics, like environmental sensitivity…

Small Business »

[11 Feb 2009 | No Comment | 363 views]
Small firms resort to freebies and special deals

While the strategy can help lure hesitant customers, high costs run the risk of leaving some companies worse off
Faced with a deepening recession and evaporating sales, an increasing number of small businesses are resorting to a high-risk strategy: costly giveaways and promotions to lure the reluctant consumer.
If the strategies work, these companies could have a powerful weapon in their struggle to weather the economic storm. But if they don’t work, the more vulnerable businesses could find themselves in a bigger financial hole.
“Offering things for free is a very dangerous area …

Marketing »

[17 Dec 2008 | No Comment | 913 views]
Churches use novel approaches to attract members

THIS time of year, advertising is filled with religious imagery. But typically, little of it is actually sponsored by religious organizations. That is starting to change as churches seek to take advantage of the seasonal opportunity to communicate with prospective members.
The change comes as anecdotal evidence suggests that the worsening economy may be sending more people to churches, synagogues and other houses of worship as financial setbacks bring some to their knees — at least figuratively.
Denominations like the United Church of Christ have tried advertising before, running campaigns that play …

Small Business »

[5 Dec 2008 | No Comment | 281 views]
What will Obama’s SBA be like?

An Obama Administration could rescue the agency from its Bush-era neglect, if it can get these few things right
Any entrepreneur who’s been through a business turnaround might have some empathy for the folks at the Small Business Administration. During the past eight years, the SBA has been, generally speaking, underfunded, underutilized, and underloved. But it wouldn’t be all that complicated to transform the agency into a powerful advocate for small businesses. Here’s what needs to happen …more at What Will Obama’s SBA Be Like? – BusinessWeek.
Flickr photo credit: radiospike photography