Archer Targeted Communication - ArcherTC.com» PPC http://archertc.com Archer Targeted Communication Mon, 26 Jul 2010 17:22:04 +0000 en hourly 1 http://wordpress.org/?v=3.0 Web Analytics 101, Part 2 http://archertc.com/2009/01/26/web-analytics-101-part-2/ http://archertc.com/2009/01/26/web-analytics-101-part-2/#comments Mon, 26 Jan 2009 10:57:57 +0000 ArcherTC http://archertc.com/?p=254 When using Web analytics, it’s easy to get caught up in all the numbers and statistics and lose sight of the overall goal — getting the intelligence you need to make effective adjustments to your Web site and online marketing strategies to increase the ROI your site delivers. It doesn’t do any good to use Web analytics to produce cool charts and reports but then fail to make adjustments to improve your site’s performance!

To illustrate how Web analytics can be used to make decisions to improve the effectiveness of an online marketing strategy and the performance of a Web site, consider the following examples:

Web Analytics 101, Part 2 – Search Engine Watch (SEW). Flickr photo credit: paul goyette

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