Retail

Better marketing pays off for beef jerky biz

Posted by admin on December 11, 2008   |   No Comments

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site, beefjerky.com, but about 99% of them weren’t buying anything. How could he get them to spend their money?

People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from CNNMoney.com (http://cli NULL.gs/ub1ZWQ). Photo credit: beefjerky.com (http://beefjerky NULL.com)

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Advertising on a budget

Posted by admin on December 5, 2008   |   No Comments

Q: Seven months ago, I opened a small store selling futons, carpeting, and home furnishings located on a busy road with little foot traffic. I’ve advertised in papers and the phone book, but it’s like flushing money down the toilet. How can I get a better response on a shoestring? — Rudy Scott, Oceanside, N.Y.

A: What you need is a strategic marketing plan. Instead of throwing money at random venues—a little here, a little there—craft an advertising campaign to attract the customers you want. You probably can’t afford professional marketing help, so brainstorm instead with employees, family members, and friends. Who are your target customers? What are they reading, listening to, or looking at online? What can you offer that will lure them into your shop? …more from BusinessWeek (http://cli NULL.gs/zES23b). Flickr photo credit: Andyrob (http://www NULL.flickr NULL.com/photos/aroberts/2958571501/)

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