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	<title>Archer Targeted Communication - ArcherTC.com&#187; Startup</title>
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	<link>http://archertc.com</link>
	<description>Archer Targeted Communication</description>
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		<title>The Pros of Planting Startups in Smaller Cities</title>
		<link>http://archertc.com/2009/03/30/planting-startups-in-smaller-cities/</link>
		<comments>http://archertc.com/2009/03/30/planting-startups-in-smaller-cities/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 18:10:47 +0000</pubDate>
		<dc:creator>ArcherTC</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://archertc.com/?p=679</guid>
		<description><![CDATA[GIS Planning used this criteria to identify the best small cities (with populations between 20,000 and 200,000) for startups in each state. With that data in hand, BusinessWeek asked entrepreneurs in each city what people should know about starting a business there. Many said factors such as affordability, availability of talent, existence of a thriving business community, and quality of life helped them choose where to open shop. What emerged is a picture of 50 dynamic cities, each with its own draw for new businesses. ]]></description>
			<content:encoded><![CDATA[<h3>Quality of life and local incentives can lend a competitive advantage to entrepreneurs when they need it most</h3>
<p>Philip Eggers has started six medical device companies in his Dublin, Ohio, hometown. His last five followed a pattern: Eggers would develop the product in his Ohio lab, fly frequently to the Bay Area or Boston to raise money, then relocate the company to one of the coasts when ready to commercialize the product. But Eggers has a different plan in mind for his latest startup, Cardiox, founded in 2006 to develop a noninvasive way to detect heart shunts: He wants to find funding locally and keep his five-employee business in Dublin.</p>
<p>As the economy reels, Eggers is one of many entrepreneurs quick to tout the ease of doing business in small or midsize cities. Plenty of factors make the city of 38,000 outside Columbus attractive for starting up: Abundant, inexpensive office and lab space; a major university, Ohio State, nearby; a growing population; and good local schools to attract workers with families. &#8220;It draws the highly skilled and educated people you need to bring in, especially to a high-tech startup company,&#8221; Eggers says.</p>
<p>In high-growth and more conventional businesses, many entrepreneurs find that bigger isn&#8217;t always better when it comes to selecting a place to start a company. &#8230;more at <a href="http://www.businessweek.com/smallbiz/content/mar2009/sb20090327_385972.htm"   >The Pros of Planting Startups in Smaller Cities &#8211; BusinessWeek</a>, published 27 March 2009.</p>
<p>Flickr photo credit: <a href="http://www.flickr.com/photos/feuilllu/577568000/"   >Feuillu</a></p>
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		<title>Cutting startup costs</title>
		<link>http://archertc.com/2009/02/23/cutting-startup-costs/</link>
		<comments>http://archertc.com/2009/02/23/cutting-startup-costs/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 20:36:43 +0000</pubDate>
		<dc:creator>ArcherTC</dc:creator>
				<category><![CDATA[Administration & Finance]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Startup]]></category>

		<guid isPermaLink="false">http://archertc.com/?p=494</guid>
		<description><![CDATA[When big initial costs make it hard to start your business, look further into the figures—they may not be as scary as they seem As a startup wedding and event photographer, I made a list of all everything I need to purchase for my business, and it literally scared me. Between investing in equipment, software, [...]]]></description>
			<content:encoded><![CDATA[<h3>When big initial costs make it hard to start your business, look further into the figures—they may not be as scary as they seem</h3>
<p>As a startup wedding and event photographer, I made a list of all everything I need to purchase for my business, and it literally scared me. Between investing in equipment, software, Web site design, and advertising, my projected income is much less than my necessary expenses for this company. Photography has been my life&#8217;s passion, and I really want to succeed. Is there any advice you can offer me? —M.M., Chicago</p>
<p>Fear often stems from lack of understanding. Delving into the financial details of your venture should clear up your confusion and give you confidence to proceed—or perhaps persuade you that your business model is flawed and needs to be overhauled or scrapped.</p>
<p>You&#8217;ll need to consider both your startup expenditures and your operating costs, since the latter will help determine how quickly you can pay back the former. There are many ways to save on startup costs &#8230;<a href="http://www.businessweek.com/smallbiz/content/feb2009/sb20090210_652973.htm"   >Cutting Startup Costs &#8211; BusinessWeek</a>, published 10 February 2009.</p>
<p>Flickr photo credit: <a href="http://www.flickr.com/photos/tk_yeoh/146927627/in/photostream/"   >tk yeoh</a></p>
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