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American English text and design services for businesses and nonprofits in Germany, the EU, and worldwide that are targeting the U.S. marketplace. Copywriting. Translation. Editing. Proofreading. Print and web design.
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Local Search: What’s it all about, Alfie?

In the past, local advertising was the best way to reach new customers for if you have a business offering local goods and services. Yellow pages, local newspapers, door-to-door flyers, coupons and promotions and word-of-mouth do still generate phone calls and storefront traffic. But today consumers are increasingly using the Internet as their primary source of local business information. Having your business presented at the top of search engine results and in local directories is now a critical part of any local marketing plan. And it can be very cost effective when compared to traditional media.

This series of posts will explain the ins and outs of local search visibility, provide an overview of the pros and cons of local search marketing, and explain how it can be integrated into your overall marketing plan. …more at Local Search – What’s it all about Alfie? Local Search Marketing Series, Part 1 – smallbiztechnology.com, published 30 March 2009.

Flickr photo credit: metrostation

By |2012-01-05T07:26:55+01:00April 6, 2009|Blog, Search Engine Optimization|0 Comments
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101 Tips for Getting Started with Email Marketing

Sometimes it seems like EVERY business in America is using an email marketing service – but there are tons of small businesses (more than half – see below) who either do not use one or need to drastically refresh their email marketing activities – beyond just the occasional random email they shoot out to their lists.

Campaigner has just launched a new series of „101 Tips for Getting Started with Email Marketing“ to help companies create and execute an effective email marketing strategy. You can sign up to receive a few tips each week via email, or read them as they are posted on Campaigner’s website at http://www.campaigner.com/lp/101tips.aspx

The tips will focus on a different theme each quarter of 2009, starting with Building a Strong Email Marketing Foundation. Here are the first five…more at 101 Tips for Getting Started with Email Marketing – SmallBizTechnology.com, published 29 March 2009.

Flickr photo credit: Esparta

By |2012-01-05T07:15:25+01:00März 30, 2009|Blog, Online Marketing|0 Comments
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6 Steps to Better Business Solutions

Learn to think like a business consultant and turn your experience into expertise.

Physician, heal thyself is good advice if you run a small business. You already know how to fix the problems in your business, and you know how to grow from those problems.

Last month, I gave a talk on „Surviving and Thriving in Real Estate“ to about 200 people. I went around the room and met about 50 people before I spoke. I asked, „If you were giving today’s talk, what would you say?“ I got eight great ideas and shared them with the audience. I showed them: If you’re working, you already know what works.

Your experience is more valuable than the expertise of a dozen MBAs and Ph.Ds. Your experience becomes expertise when you look squarely at your problems and create solutions. You just need to know how to think like your own consultant.

Fix Your Business

Follow six steps to think like a consultant and fix your business. …more at 6 Steps to Better Business Solutions – Entrepreneur.com, published 26 March 2009

Flickr photo credit: Ms Photo

By |2012-01-05T06:45:30+01:00März 30, 2009|Administration & Finance, Blog|0 Comments
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