About ArcherTC

American English text and design services for businesses and nonprofits in Germany, the EU, and worldwide that are targeting the U.S. marketplace. Copywriting. Translation. Editing. Proofreading. Print and web design.
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Podcast: improving your cold calling results

StartupNation talks to Mari Anne Vanella about how to improve your cold calling techniques and how to get better results. Her company, The Vanella Group, is an outsourcing telesales firm serving the high-tech industry based in Silicon Valley. She’s compiled and analyzed data from 10s of thousands of cold calls and has come up with “42 Rules of Cold Calling Executives,” which she’s distilled into a simple little book by the same name. …more from Startup Nation. Flickr photo credit: Smithcam

By |2012-01-05T07:35:59+01:00Januar 21, 2009|Blog, Small Business|0 Comments
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Writing sales copy for conversions, part 2

Most Internet surfers are constantly subjected to a barrage of promotional messages and advertising. As a basic defense mechanism, they tune out most hype. Perhaps you have to be somewhat crass to get them to your landing page.

Once visitors end up on your landing page, stop screaming at them. You’re no longer competing for their attention with other Web sites, so change the focus to the task they’re trying to accomplish.

Your visitors detest marketese. Unfortunately, your landing page was probably written in this kind of over-the-top promotional style. …read more at Search Engine Watch. Flickr photo credit: Viqi French

By |2012-01-05T07:15:26+01:00Januar 21, 2009|Blog, Online Marketing|0 Comments
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Instant infomercials: making millions from YouTube ads

Web media startup TurnHere churns out 1,000 corporate videos every month. That might just be the future of Web advertising.

EMERYVILLE, CALIF. (Fortune Small Business) — Antoine’s Restaurant in New Orleans had never been the subject of a TV commercial, let alone an Internet ad. The 168-year-old business, where third-generation waiters serve gumbo and other Creole delicacies to third-generation customers, had only ever advertised in print and on radio. So last June, the owners decided to drag the restaurant into the 21st century with an ad on YellowPages.com, complete with a promotional video.

That was good news for Brad Inman, owner and founder of the online video production company TurnHere. Based in Emeryville, Calif., TurnHere is fast becoming the first choice for local businesses around the country that want to show off their wares in a quick online movie, but have no idea how to make it look professional. Analysts say spending in this niche is set to explode. By producing videos as fast as it can, TurnHere is already cashing in. …read more at CNN.com. Image credit: TurnHere.com

By |2012-01-05T07:15:26+01:00Januar 21, 2009|Blog, Entrepreneurship, Online Marketing|0 Comments
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