About ArcherTC

American English text and design services for businesses and nonprofits in Germany, the EU, and worldwide that are targeting the U.S. marketplace. Copywriting. Translation. Editing. Proofreading. Print and web design.
TwitterLinkedIn

The right legal structure for your business

There are many variables to choosing the right business entity, but a good place to start is to prioritize liability issues over tax issues

Q: I’m trying to start an independent record label, and I’m also a piano accompanist. I’d like to combine both those services under one company, but I’m still deciding whether to classify my business as a sole proprietorship or a corporation. Would a corporation provide me with more tax advantages if I earn under a certain amount of income? If I’m more successful in subsequent years, would it be hard to change the legal structure? —E.F., Miami

A: This is a common sticking point for entrepreneurs getting started and there are many factors that go into making the decision. The legal technicalities are complex and the pros and cons can be confusing. You’re best off if you can meet with an attorney who specializes in small business …more from BusinessWeek. Flickr photo credit: College Park Speed and the…’s photostream

By |2012-01-05T06:45:31+01:00Januar 20, 2009|Administration & Finance, Blog|0 Comments
Read More

Women in nonprofit technology who rock: adding to Fast Company’s most influential women in technology list

In December, Fast Company published an article called „The Most Influential Women in Web 2.0“ featuring about a dozen amazing women who work in the Web 2.0 world. The list included BlogHer founders Elisa Camahort Page, Jory Des Jardins, and Lisa Stone. Kaliya Hamlin, who is the founder of She’s Geeky, a women and technology conference taking place in Mountain View, CA on January 30-31st was also on the list.

The post sparked heated debate. Fast Company responded with „The Most Influential Women in Technology.“

I’m humbled to be listed in the „Activists“ category!

But as with any „best of“ or „most this or that“ list, it’s bound to be incomplete. So, when Lynne Johnson from Fast Company asked me to blog a list, I thought I’d create a nonprofit technology category and acknowledge the work of these awesome women …more from Beth’s Blog. Photo credit: Fast Company

By |2012-01-05T07:14:17+01:00Januar 20, 2009|Blog, Diversity, Nonprofits|0 Comments
Read More

Steal your competitors‘ clients

If your best prospects are someone else’s customers, you better have a strategy for wooing them away.

Sadly, despite all the advances in the fields of manufacturing and DNA research, there is still no new client factory. It’s up to entrepreneurs to attract and retain customers, and all your most profitable future clients already exist. Many of them probably belong to your competitors, so it’s up to you to persuade them to do business with you instead.

This is a skill business owners can learn. At its base, it comes down to advertising, something successful entrepreneurs are doing anyway. Plus, if you’re going after your competitors‘ clients, your chances for success increase for two reasons: You’re targeting only those prospects who have already purchased or are in the process of purchasing a product or service similar to yours, and you’re rewarding the competition’s best clients for taking immediate action while showing you proof of their purchasing intent.

To reach those prospects interested in making a purchase, here are five ideas you can use right now in your display or internet advertisements …read more at Entrepreneur.com. Flickr photo credit: Joseph Hoetzl

By |2012-01-05T07:37:23+01:00Januar 19, 2009|Blog, Small Business|0 Comments
Read More
Go to Top