Case Study

Better marketing pays off for beef jerky biz

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business (“Space Jerky?” March 2008). Nemitz, 51, was frustrated with his sales, which totaled about $150,000 in 2007. There were plenty of unique visitors to his Web site,, but about 99% of them weren’t buying anything. How could he get them to spend their money?

People like a bargain, one expert told Nemitz, adding that he should help the consumer understand that his premium jerky is an outstanding value. That’s exactly what Nemitz did – to great effect. …more from Photo credit:

By |2012-01-05T07:15:26+01:00December 11, 2008|Blog, Online Marketing, Small Business|0 Comments

Scratch and win customers

Bankers constantly fret about how to get customers into the branches since face time with a teller or sales rep is the best way to sell products and services and deepen the customer relationship.

Senior leadership at Fifth Third Bank faced this quandary after opening a string of de novos and expanding through acquisitions. What they hit upon to grab the attention of the public is to give away money-a quarter-of-a-million dollars worth.

“This campaign is a little bit different than some of the things that we have tried in the past,” says the bank’s Chief Marketing Officer Larry Magnesen. “We’ve been fairly active in the last few years in opening de novo banking centers in some of our key markets such as Chicago, Orlando, Tampa Bay, Nashville, etc. We wanted to see if we could put in a new program to put that plan [of building branch traffic] into hyper drive. The idea was to use something that would appeal to anyone, in this case winning a quarter of a million dollars, to get people who didn’t even think they were in the market for a financial product to come in and see us.” …more from U.S. Banker. Flickr photo credit: Shoshanah

By |2012-01-05T06:58:54+01:00November 1, 2008|Blog, Marketing|0 Comments
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