CRM Archives - Page 4 of 4 - Archer Targeted Communication

5 steps to customer loyalty surveys that work

It’s a great way to keep your business moving forward in any economy.

Let’s not sugar-coat it: It’s looking pretty darn ugly out there. I’m no economist, so I’m not about to predict the markets or the stability of the economy, but I am an internet marketer, and what I can say–with confidence–is that a downturn in the economy does not have to be a major roadblock for your internet business.

One key to surviving–even thriving–during this period of uncertainty is to know your customers… read more at 5 Steps to Customer Loyalty Surveys That Work – Creating an effective and informative survey – Entrepreneur.com.

Flickr photo credit: Wessex Archeology

Making the match

When Julie Copeland’s company lost a bid to a lower-priced supplier, she didn’t give up. She believed that Philadelphia-based Arbill (www.arbill.com), a leading provider of industrial safety products and training programs, had priced the quote fairly.

Persistence is key to winning new business

“The bid that won was so much lower than mine, I couldn’t fight it,” she says. “So instead I stood back and continued to communicate to the customer that we were the right answer.” She asked the company to keep Arbill in mind as a possible second provider.

Just four months later, the customer was so dissatisfied with the lower-priced supplier that Arbill was given a shot. “Had I heard ’no’ and just walked away, I would never have had the chance to gain that business,” says Copeland… more at Making the Match – MyBusinessMag.com

Flickr photo credit: michelle