I recently received an e-mail that had me riveted from start to finish. It contained a true story about two men aboard US Airways flight 1549—the one that crash-landed into the Hudson River. Both passengers had regularly backed up their critical computer data. One did this by transferring info from his hard drive to a second computer, but he had taken both laptops on the plane. The other passenger had used an online backup service called Mozy (owned by EMC). I read their stories in the monthly Mozy newsletter, which I chose to receive when I signed up for Mozy myself. It’s full of fun, interesting, and valuable stories and tips.
During a recent interview, Dave Robinson, Mozy’s vice-president of marketing, explained how any business owner can make an e-mail newsletter more compelling. I also spoke with Janine Popick, chief executive of VerticalResponse, an e-mail and direct marketing provider for small businesses. Here’s their advice on how to get customers to read your e-mail newsletters. Read more of this article at E-mail Newsletters That Customers Actually Read – BusinessWeek, published 4 May 2009.
Flickr photo credit: kin-ichi