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ArcherTC

About ArcherTC

American English text and design services for businesses and nonprofits in Germany, the EU, and worldwide that are targeting the U.S. marketplace. Copywriting. Translation. Editing. Proofreading. Print and web design.
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Web Analytics 101, Part 2

When using Web analytics, it’s easy to get caught up in all the numbers and statistics and lose sight of the overall goal — getting the intelligence you need to make effective adjustments to your Web site and online marketing strategies to increase the ROI your site delivers. It doesn’t do any good to use Web analytics to produce cool charts and reports but then fail to make adjustments to improve your site’s performance!

To illustrate how Web analytics can be used to make decisions to improve the effectiveness of an online marketing strategy and the performance of a Web site, consider the following examples:

Web Analytics 101, Part 2 – Search Engine Watch (SEW). Flickr photo credit: paul goyette

By |2012-01-05T07:15:26+01:00January 26, 2009|Blog, Online Marketing|0 Comments
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Don’t make a sale, make a long-term customer

Establishing ongoing relationships with customers enhances the long-term success of most small companies. It’s more cost-effective and a lot less stressful to serve ongoing accounts than it is to continually search for new business. Cash flows are more stable, and increased operational efficiencies can reduce internal costs, increasing profitability.

To secure a long-term customer, sales personnel need to “look beyond the sale.” They need to form a relationship with the customer, solving all of the customer’s needs and providing ongoing value of products and services.

The basis for establishing such a relationship is to address the five key needs of every customer. These include…Don’t Make a Sale, Make a Long-Term Customer – NFIB.com.

Flickr photo credit: KateMonkey

By |2012-01-05T07:35:59+01:00January 26, 2009|Blog, Small Business|0 Comments
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Going full-time: four things you’ll miss from the day job

For many of us, it’s that moment we’ve been longing for. It’s what we’ve worked towards for months or years. It’s the reason we’ve been coming home from a busy day and freelancing in the evenings, or at the weekends.

Quitting the day job. Going full-time. Striking out on our own. You’re not going to miss the office for a moment … right?

Chances are, you’ll find yourself looking back wistfully on certain occasions. Here are a few things you might be missing, and how you could replace them as a freelancer…Going Full-Time: Four Things You’ll Miss From the Day Job | Freelance Folder.

Flickr photo credit: Vincent Ma

By |2012-01-05T06:49:35+01:00January 26, 2009|Blog, Entrepreneurship|0 Comments
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